Do you want your brand to have a good online presence? Besides a good product or service, you need to have quality social media profiles and actively engage with your audience.
Brands use social media profiles for various reasons from getting more online exposure, connecting with fans or customers to improving their online reputation. Whichever way you look at it, social networking is key to success in today’s online driven world. Without social media, some may say you don’t exist!
Have you looked at your email clicks and open rates lately? With today’s technology and available data, there is nowhere to hide. If you’re sending boring and generic content with bad email lists, it will negatively impact your email clicks, bounce rate and spam complaints. The good news is that you have control over changing your email fortunes.
There is a so much information on the internet aimed at start-ups and small businesses including marketing strategy advice. Looking beyond those guides promising you the world for a few measly pounds, there isn’t just one right solution. Unless you are the one in a million lucky businesses with the ‘perfect product’, at the perfect time and in the right place, you need a sound marketing strategy.
Start-ups and small businesses survive and thrive across many industries and we’ve worked with several ourselves. At the same time, there are some that unfortunately fail to find the right business model that can generate returns on a regular basis. Two of the biggest stumbling blocks for SMEs and start-ups centre around marketing where there is either too much or too little of it!