The marketplace is getting more crowded by the day and standing out is harder than ever. Inbound marketing is certainly a tactic that can help as it focuses on being found instead of aggressively pursuing leads.
Marketers used to ‘shout’ about their products and services to get noticed and it was all about headlines and the company. Digital marketing and social media have considerably changed consumer behaviour. TV ads, cold-calling, and direct mail have mostly been replaced with social media and content marketing. It’s no longer about simply selling something to your customer but more about helping them find what they are looking for. Continue reading →
Email marketing is still one of the most effective marketing strategies but it’s not as simple as writing an email and sending it. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. Email campaigns need a successful content marketing plan with enticing headlines that subscribers want to open and read. You can’t just send a weekly newsletter to your entire list and expect significant results. Continue reading →
Marketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what youwant them to buy or do. Continue reading →