When it comes to sales, the competition is high in every industry, but in today’s digital world the competition is only getting tougher. Website visits to review product or service recommendations and a company’s reputation are all completed digitally before a customer decides to buy or visit your store if the purchase is not online. So you need to have the attention of those customers before they even start their buying process and then work out how to turn those visitors into leads, and leads into new customers.
Successfully delivering appropriate messages will help you to inform customers and then lead them step-by-step through their buying cycle; this is where marketing automation becomes extremely valuable. Marketing automation enables you to set up a workflow of highly personalised marketing messages designed to convert website visitors into leads, and then your new leads into paying customers. Continue reading →
Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost. Continue reading →
Improving Your Data Driven Marketing Requires Better Data Management
All marketing should be data driven, especially Digital Marketing. When everything can be measured, tracked and attributed there is no reason anything should be done on ‘gut-feel’ alone. Marketing Automation is fundamentally a data-driven initiative. Greater accuracy and clarity relies on better data management and manipulation. Once your Marketing Automation is up and running you’ll have all the data you could ever need and you should put it to good use. Measure the reaction to your actions, analyse what the data tells you and improve for next time. Continue reading →
Increase Sales & Lifetime Value by combining Marketing Automation & E-commerce
A core challenge of running an e-commerce business is finding new ways to provide value to your customers without cutting into your own margins. You want to give the customer the best possible experience and value but at the same time you’ve got to be profitable so you can go on to serve more customers!
Marketing Automation is an avenue you can explore to do precisely this! When utilised properly a Marketing Automation suite will allow you to deliver tailored messages to your customers when they are most receptive to them; offering them the right product or service, at the right time, at the right price. Using intelligently crafted campaigns one or two staff can nurture the volume of leads that previously you might have required 10 sales reps to manage. Continue reading →
In early 2016 Rob Thomas traveled to Tallinn, Estonia to give a talk and take part in a book-signing. Whilst there he gave interviews to various publications and broadcasters; this article is a translation of the interview given to Kadri Hansalu which was first published on the 1st April.
It has long been said that Estonians make poor salespeople. It’s now increasingly common to hear that sentiment as we struggle with the evolving marketplace, we’re finding our marketing budgets are too small and that there is a lack of specialist skills. Recently Tallinn was visited by some Digital Marketing experts familiar with the nuances and quirks of the digital world. Continue reading →