Whether we like to admit it or not, automation plays a major role in our 21st-century lives. From marketing automation and email apps to Siri and Alexa helping us schedule our calendars to smart homes turning our lights on and off. Not to mention the technology that enables your car to almost park itself or remind you of a vehicle in the blind spot.
If we accept that automation is in our personal lives, why are so few companies really optimising it for business? It comes down to the simple fact that business owners want to be in control. They want to create, manage and adapt customer experiences themselves as some believe that marketing automation is less personable.
It’s almost time to bid farewell to what has been a tremendously exciting year, perhaps not in terms of Brexit but certainly in the world of digital marketing. At the start of 2019, there were many predictions about the future of digital marketing and WSI also got on-board. Many of these mentions impact our industry and we had the privilege of sharing our expertise with you.
Marketing automation tools have come on in leaps and bounds over the last few years. For anyone in doubt, just look at all the different software now available for small, medium and large businesses. Besides having so many options, brands also get to enjoy all the benefits that marketing automation platforms have to offer.
Before we delve any deeper, we’d like to remind you that the word ‘automation’ doesn’t mean you no longer have to input anything yourself. You still need to set up your digital marketing campaigns with quality content, a sound lead generation and marketing strategy. It is that very collaboration between human and machine collaboration that makes marketing automation so incredibly powerful.
Everyone can agree that most people hate receiving too many emails, especially if they’re not interesting or irrelevant. Without quality and relevant content, subscribers can easily become inactive which means brands need to have re-engagement tactics in place. It’s important to impress upon your audience why they’re not wasting their time opening and reading your emails.