You can use a smart-phone to ‘check in’ wherever you go – whether it’s at the airport, a holiday shopping trip, parks, bars, museums, libraries or a local restaurant; and share your whereabouts with all your friends. With services from Foursquare, Yelp, Facebook Places, Gowalla, Google Latitude and others, users can get special discounts and offers for their willingness to share information about their whereabouts. Mobile apps let them post messages to Facebook and Twitter whenever they visit a place and want to let their friends know about it.
- It’s a great form of word-of-mouth marketing for local businesses. People have shown they are willing to allow their devices to be tracked in order to take advantage of special offers.
- Foursquare has garnered millions of users who want to let people know where they’ve been, where they’re headed and where they are now.
- If you’re a business owner, it allows you to reward customers with a coupon or offer when they ‘check-in’ to your business. It provides a measurable way to reward your most loyal customers while attracting new ones.
So is your business optimised for social mobile marketing?
To find out how WSI eMarketing’s mobile marketing expertise can help your business contact us here, or why not check out our most recent mobile websites here.
The convergence of latest internet and wireless technologies has created a powerful new opportunity for mobile marketing – social networking and local search through mobile devices (smart-phones and tablets). These location-based mobile social networking services are revolutionizing mobile marketing by allowing users to:
- share real-life experiences via geo-tagged user-generated multimedia content
- exchange recommendations about places
- identify nearby friends
- and set up face to face meetings
Influencing the buyer is no longer enough; now you must influence the buyer’s social network to increase the potential for sales exponentially. People want to tell their friends where they are “hanging out”. They do this with their mobile devices. They use an app to ‘check in’, and it sends a message to their friends. It’s a win-win situation – customers get rewards, discounts and offers, while businesses get more word-of mouth advertising.
Is your business geared to incorporate social local networks into your mobile marketing strategy?
To talk to a WSI eMarketing consultant today about about social, local and mobile marketing click here.