The removal of third party reviews from Google places pages has had quite an impact on local SEO. Previously people had many reviews sucked in from other directories and review sites like Trip Advisor, Yelp etc. which helped push their listings up the search engine rankings. Now that these have been stripped out and only reviews from other Google users show many are finding that their Google places pages have slipped down the rankings and are appearing lower down the page on search results.
The way to remedy this is to use your Google places page to improve your visibility and help build your reputation. Below are 5 tips to help you optimize your page and push it back up the search rankings.
- Encourage your customers to leave reviews on your Google places page. The more reviews you have, the higher up the page you will appear. Google have made the review buttons more prominent to help users leave reviews. In addition Google only lists 7 place markers per search; the more reviews you have the more likely you will be in that 7.
- Make sure that your Google places page content includes as many relevant search terms and key words as possible.
- Google loves data. Add pictures, video and as much detail as you can to your page.
- Update and refresh your page. Google loves fresh content, so every time a review is posted or you update something in the detail it sees fresh content and can improve your rankings.
- Use your places page to make offers and provide discounts to potential customers who view your page listing but make sure you review and remove or replace them if they are date specific.
Whilst we would not claim the WSI-eMarketing Google Places listing is perfect by any means, it may give you a feel for what a fully completed listing, with customer feedback looks like! And to prove it works for SEO via local search too, through a mixture of having an active listing AND gaining regular customer feedback, we now rank position No.1 for Social Media and Reputation Management in the county of South Gloucestershire
Since the removal of third party review have you seen your Google places page drop down the search engine rankings? If so, what steps did you take to turn this around and were they successful? Share your experiences with our readers.
Some marketers think that QR codes are just a passing fad and only time will tell. However, a properly used and displayed QR code can help businesses to increase sales and customer engagement in addition to allowing a business to gather important data.
The trick to enjoying these benefits is to put together a good marketing campaign that uses QR codes effectively and keep customers coming back again and again. When setting up a marketing campaign using QR codes keep the following tips in mind.
- Have a Clear Purpose
The key to success with QR codes is no different to any other marketing campaign – have clearly defined objectives. Whether you want to issue discount coupons, provide information or simply collect data knowing exactly what you want to achieve will help you determine where you need to use the QR codes.
- Give People a Reason to Scan
Scanning a QR code is quick and easy, but you have to give the customer a reason to scan. It is vital that a simple instruction is printed next to or underneath the code explaining why you should scan, for example “Scan this code to receive a free gift” The bigger the incentive, the more likely the customer will be to scan. However, make sure your statement/offer is truthful and valid, if not you will very quickly lose customer trust.
- Location is Critical
The decision of where to put your QR code is as important as what it has to offer. If the code is somewhere that is difficult to access or competing for attention with other things, then it is likely that less people will scan.
- Use Designer Codes
The standard black and white QR code will do the job, but a designer code may attract more customers. A code designed for your brand not only increases recognition but can also provide the user with a certain sense of security as it is clearly tied in to your brand.
- Send Customers to a Mobile Friendly Site
If the result of the user scanning to code is to be directed to a website make sure it is mobile friendly. One of the worst things you can do is send users to a website that not only looks poor on a mobile phone but is also not easy to navigate.
Using QR codes to engage with users via their mobile phones is well worth the effort, for rewarding existing customers and also attracting new ones. If you would like help to put together a mobile marketing campaign or strategy using QR codes, contact us on 01454 261111.
Knowing a consumer’s location, as well as the time they’re at a specific location, can be a useful “predictor” of their intent to buy. With this in mind you can use location-based marketing to:
- Display localised ads to a person visiting a website from a specific location
- Deliver an offer, coupon or ‘special’ (Foursquare’s terminology) to a users mobile phone
- Deliver detailed product information when someone is standing in front of the product
- Offer incentives for location-based activities such as visiting a store multiple times
- Make it easy to find nearby things such as stores, cash-points or even vending machines
- Provide events and social opportunities based on a physical location
- Share location-based information with others in a social network such as Facebook or Twitter
Leverage the next trend in Mobile Marketing
Time and localise your mobile marketing effectively to reach people who are actively sharing their location. Here are some tips for getting you started:
- Specify which areas you cover. If you’re a service business that travels e.g. a plumber, you can specify on Foursquare, Facebook Places, Yelp or Google Places which areas you cover. This is also helpful for pizza/food delivery businesses.
- Optimize your main site for mobile viewing. An easy-to–navigate mobile friendly site is a necessity, not just an option anymore. Take a look at our Mobile Solution Case Studies here.
- Ensure your own location(s) are “check-in” worthy. Would you check-in to your own location multiple times?
- Allow customers to opt in or out. Not everyone is going to want to disclose personal information such as their interests and their location, so give them the option.
- Be 100% transparent. Once a customer has opted in, make sure to explain exactly how you plan to use the personal information you collect from them, easing any concerns over privacy.
- Create Attractive deals. Reach out to the deal services such as Groupon and Living Social and ask specifically for ways to participate in their instant deals. Explore Foursquare’s ‘Specials’, they have numerous innovative options:
- Finally, make it easy to opt out. Don’t “lock” customers into a program they decide they don’t want to be in. Just like any level of customer service, it’s all about keeping customers happy, loyal and eager to make purchases.
Smartphone owners want quick access to location-relevant information on-the-go. So-Lo-Mo (Social Location Mobile) offers powerful and innovative new ways to promote practically any product, service, or venue. Whatever your goal, role, or industry, contact a WSI eMarketing consultant to help you find new customers, strengthen brand loyalty, and increase profits.
You can use a smart-phone to ‘check in’ wherever you go – whether it’s at the airport, a holiday shopping trip, parks, bars, museums, libraries or a local restaurant; and share your whereabouts with all your friends. With services from Foursquare, Yelp, Facebook Places, Gowalla, Google Latitude and others, users can get special discounts and offers for their willingness to share information about their whereabouts. Mobile apps let them post messages to Facebook and Twitter whenever they visit a place and want to let their friends know about it.
- It’s a great form of word-of-mouth marketing for local businesses. People have shown they are willing to allow their devices to be tracked in order to take advantage of special offers.
- Foursquare has garnered millions of users who want to let people know where they’ve been, where they’re headed and where they are now.
- If you’re a business owner, it allows you to reward customers with a coupon or offer when they ‘check-in’ to your business. It provides a measurable way to reward your most loyal customers while attracting new ones.
So is your business optimised for social mobile marketing?
To find out how WSI eMarketing’s mobile marketing expertise can help your business contact us here, or why not check out our most recent mobile websites here.
The convergence of latest internet and wireless technologies has created a powerful new opportunity for mobile marketing – social networking and local search through mobile devices (smart-phones and tablets). These location-based mobile social networking services are revolutionizing mobile marketing by allowing users to:
- share real-life experiences via geo-tagged user-generated multimedia content
- exchange recommendations about places
- identify nearby friends
- and set up face to face meetings
Influencing the buyer is no longer enough; now you must influence the buyer’s social network to increase the potential for sales exponentially. People want to tell their friends where they are “hanging out”. They do this with their mobile devices. They use an app to ‘check in’, and it sends a message to their friends. It’s a win-win situation – customers get rewards, discounts and offers, while businesses get more word-of mouth advertising.
Is your business geared to incorporate social local networks into your mobile marketing strategy?
To talk to a WSI eMarketing consultant today about about social, local and mobile marketing click here.