As we near the halfway point of the year there is still no sign of recovery for Twitter though Instagram seems to have stopped its slide and its engagement rate is beginning to creep back up. Here are the key social media trends and news items from the last 3 months.
Twitter’s Troubles Continue
Twitter’s stock price has continued its tumble amid renewed accusations of censorship, missed revenue targets and a number of changes to it’s senior staff. Despite achieving slightly above the forecasted increase in user base Twitter fell short of its revenue target by 2.2% equating to roughly $13 million. Continue reading →
In the days leading up to last Christmas, Facebook quietly launched a new feature with no fanfare at all. This feature could have big consequences for Facebook users and business rivals alike. In the days following the discovery of Facebook Professional Services, the stock price of Yelp took a 9% dive.
What exactly is Facebook Professional Services?
Facebook has been keeping its cards close to their its with this release, and as such there has been speculation around certain aspects of the new feature. Here’s what we know so far. Continue reading →
Almost no-one in the UK is without a Smartphone by their side for most of the day. Taking advantage of this fact is becoming easier every day. The impact of not catering to the Mobile browser is equally becoming more damaging every day. By getting ahead of the curve and actively seeking to take advantage of all the new avenues for Marketing that Mobile offers you can beat out the competition. Continue reading →
The removal of third party reviews from Google places pages has had quite an impact on local SEO. Previously people had many reviews sucked in from other directories and review sites like Trip Advisor, Yelp etc. which helped push their listings up the search engine rankings. Now that these have been stripped out and only reviews from other Google users show many are finding that their Google places pages have slipped down the rankings and are appearing lower down the page on search results.
The way to remedy this is to use your Google places page to improve your visibility and help build your reputation. Below are 5 tips to help you optimize your page and push it back up the search rankings.
Encourage your customers to leave reviews on your Google places page. The more reviews you have, the higher up the page you will appear. Google have made the review buttons more prominent to help users leave reviews. In addition Google only lists 7 place markers per search; the more reviews you have the more likely you will be in that 7.
Make sure that your Google places page content includes as many relevant search terms and key words as possible.
Google loves data. Add pictures, video and as much detail as you can to your page.
Update and refresh your page. Google loves fresh content, so every time a review is posted or you update something in the detail it sees fresh content and can improve your rankings.
Use your places page to make offers and provide discounts to potential customers who view your page listing but make sure you review and remove or replace them if they are date specific.
Whilst we would not claim the WSI-eMarketing Google Places listing is perfect by any means, it may give you a feel for what a fully completed listing, with customer feedback looks like! And to prove it works for SEO via local search too, through a mixture of having an active listing AND gaining regular customer feedback, we now rank position No.1 for Social Media and Reputation Management in the county of South Gloucestershire
Since the removal of third party review have you seen your Google places page drop down the search engine rankings? If so, what steps did you take to turn this around and were they successful? Share your experiences with our readers.
Some marketers think that QR codes are just a passing fad and only time will tell. However, a properly used and displayed QR code can help businesses to increase sales and customer engagement in addition to allowing a business to gather important data. The trick to enjoying these benefits is to put together a good marketing campaign that uses QR codes effectively and keep customers coming back again and again. When setting up a marketing campaign using QR codes keep the following tips in mind.
Have a Clear Purpose The key to success with QR codes is no different to any other marketing campaign – have clearly defined objectives. Whether you want to issue discount coupons, provide information or simply collect data knowing exactly what you want to achieve will help you determine where you need to use the QR codes.
Give People a Reason to Scan Scanning a QR code is quick and easy, but you have to give the customer a reason to scan. It is vital that a simple instruction is printed next to or underneath the code explaining why you should scan, for example “Scan this code to receive a free gift” The bigger the incentive, the more likely the customer will be to scan. However, make sure your statement/offer is truthful and valid, if not you will very quickly lose customer trust.
Location is Critical The decision of where to put your QR code is as important as what it has to offer. If the code is somewhere that is difficult to access or competing for attention with other things, then it is likely that less people will scan.
Use Designer Codes The standard black and white QR code will do the job, but a designer code may attract more customers. A code designed for your brand not only increases recognition but can also provide the user with a certain sense of security as it is clearly tied in to your brand.
Send Customers to a Mobile Friendly Site If the result of the user scanning to code is to be directed to a website make sure it is mobile friendly. One of the worst things you can do is send users to a website that not only looks poor on a mobile phone but is also not easy to navigate.
Using QR codes to engage with users via their mobile phones is well worth the effort, for rewarding existing customers and also attracting new ones. If you would like help to put together a mobile marketing campaign or strategy using QR codes, contact us on 01454 261111.
Deliver detailed product information when someone is standing in front of the product
Offer incentives for location-based activities such as visiting a store multiple times
Make it easy to find nearby things such as stores, cash-points or even vending machines
Provide events and social opportunities based on a physical location
Share location-based information with others in a social network such as Facebook or Twitter
Leverage the next trend in Mobile Marketing
Time and localise your mobile marketing effectively to reach people who are actively sharing their location. Here are some tips for getting you started:
Specify which areas you cover. If you’re a service business that travels e.g. a plumber, you can specify on Foursquare, Facebook Places, Yelp or Google Places which areas you cover. This is also helpful for pizza/food delivery businesses.
Optimize your main site for mobile viewing. An easy-to–navigate mobile friendly site is a necessity, not just an option anymore. Take a look at our Mobile Solution Case Studies here.
Ensure your own location(s) are “check-in” worthy. Would you check-in to your own location multiple times?
Allow customers to opt in or out. Not everyone is going to want to disclose personal information such as their interests and their location, so give them the option.
Be 100% transparent. Once a customer has opted in, make sure to explain exactly how you plan to use the personal information you collect from them, easing any concerns over privacy.
Create Attractive deals. Reach out to the deal services such as Groupon and Living Social and ask specifically for ways to participate in their instant deals. Explore Foursquare’s ‘Specials’, they have numerous innovative options:
Finally, make it easy to opt out. Don’t “lock” customers into a program they decide they don’t want to be in. Just like any level of customer service, it’s all about keeping customers happy, loyal and eager to make purchases.
Smartphone owners want quick access to location-relevant information on-the-go. So-Lo-Mo (Social Location Mobile) offers powerful and innovative new ways to promote practically any product, service, or venue. Whatever your goal, role, or industry, contact a WSI eMarketing consultantto help you find new customers, strengthen brand loyalty, and increase profits.