We’re all familiar with the idea of ‘Brand.’ Creating something unique and recognisable about your business that people associate with it, this directly correlates to being remembered and trusted. Building your Brand gives your business an identity of it’s own, something your customers and prospects can identify with. When done correctly your Branding should invoke feelings of trust, turn customers into fans and be recognised simply from a logo or catchphrase. Whether you’re B2B or B2C having a strong Brand is key to ensuring your businesses success.
Most business people accept the need for Social Media both on on a personal and Brand level. Most will also agree that a good reputation is important. When you ask what Online Reputation Management consists of you’ll start to get a lot of very different answers. For many people the term ‘Reputation Management gets them thinking about crisis management, what they need to be doing when their reputation comes under attack. In the modern, always-online world Reputation Management has become a far wider practice and something you can’t afford to not be doing.
Social Proof is an incredibly powerful force that influences everyone, regardless of whether they think it does or not. At the heart of the idea of Social Proof is that despite what we think about our own individuality we all have an inherent desire to conform. We have the innate assumption hardwired that the behaviour of those around us is correct. Obviously this can be overcome by conscious thought but in the day to day life of the average person this is a very strong force.
The LinkedIn Social Selling Index has been available to everyone for around a month now so it’s high time we make a few reflections on it. What it brings to the table, what the issues surrounding it are and how to improve it. If you’re unfamiliar with the LinkedIn SSI check out our first blog introducing the tool here.
The first thing to say is that the Social Selling Index should not be a vanity measure. There has been some disagreement within the Social Selling community about exactly how valuable the SSI is. A lot of the measures LinkedIn uses to calculate the score are based on quantity of interactions rather than the quality of those interactions. If you get too focussed on simply making your SSI score as high as possible then it certainly could actually harm your effectiveness when it comes to making sales and closing leads.