Getting the most from your LinkedIn presence – part 3 Using LinkedIn for business, marketing, recruitment

This is the final post in a 3 part series about getting the best out of LinkedIn for business.

Read part 1 here         Read part 2 here

logo.smlLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment

Here’s Part three.

Using LinkedIn for Business/marketing/recruitment Continue reading

Getting the most from your LinkedIn presence – Part 2 Company Pages

LinkedIn logo imageLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.

LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.

We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.

1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment

Here’s Part two.

LinkedIn Company Pages Continue reading

Getting the Most from your LinkedIn Presence

LinkedIn logoLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.

LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.

We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.

  1. Completing/optimising your personal profile
  2. Company Pages
  3. Using LinkedIn for Business/marketing/recruitment Continue reading

LinkedIn Endorsements – 3 Top Tips Plus New Look Company Pages

There have been many blogs in the last few weeks about the latest LinkedIn updates, including the most recent introduction “LinkedIn endorsements”.

And according to hubspot, LinkedIn is 277% better for lead generation than other social networks, so there is a good reason to take notice of these changes and work out how to make the most of them!

The purpose of this Blog and the accompanying video is to bring information and help on the latest developments together in one place:

  1. 3 Top Tips on why you should use endorsements the “right way” to gain maximum benefit
  2. Links to some very useful resources and “how to guides” on endorsements
  3. Top tips on the other  LinkedIn Update Continue reading

Five Fundamental Features For Linkedin Marketing Success

Linkedin Marketing Success

The social media revolution shows no sign of abating, with Facebook, Twitter and YouTube
continuing to lead the way, while newer sites such as Pinterest, Tumblr and the fast growing
Google Plus platform making significant progress with user numbers and media reach.
The purpose built business focused website Linkedin however, continues to be the
professionals’ online networking platform of choice – and for good reason. With 100 million
users worldwide, 7.6 million in the UK, Linkedin remains the best place for making business
to business connections, managing your professional reputation and for generating leads
and even sales. Continue reading

Linked In, Social Networking and Your Business – Part Two

Much like social media for the business-minded person, Linked In has rapidly grown over the last few years to represent the platform of choice for serious networkers the world over. With over 75 million members in over 200 countries, for many small and large businesses alike the question has become not so much “do I need to join?”, but more “can I afford not to?”.

In the first part of this two-part article we examined the origins of Linked In, how it compares to other social media platforms such as Facebook and what the future might hold. In this article we’ll take a look at some useful tips for getting the most out of your Linked In experience.

Continue reading