Save Your LinkedIn Data Before It’s Too Late

LinkedIn DataWhilst, LinkedIn announced back in September that very soon there are going to be some major changes, it looks now that those changes are not only imminent but could have a big impact on your existing data.

Should you be scared?

I remember not so long ago how LinkedIn, without warning, wiped out several years of hard work for us and our clients when we had built-up a high ‘expertise ranking’ through answering questions on LinkedIn when they were removed and eventually replaced with endorsements.

Similarly, I’m sure many of you will recall when recommendations on company pages were wiped out without much notice (April 2014). Luckily we wrote an article at the time and grabbed several years testimonials and placed them here and others did the same to avoid losing that data forever!

I’m not scaremongering for the sake of it, as I believe that during the ten years we have been active on LinkedIn it has been a major source of leads for us and our clients and that’s why I think it is worth taking action now. Continue reading

Getting the most from your LinkedIn presence – part 3 Using LinkedIn for business, marketing, recruitment

This is the final post in a 3 part series about getting the best out of LinkedIn for business.

Read part 1 here         Read part 2 here

logo.smlLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.
LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.
We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.
1. Completing/optimising your personal profile
2. Company Pages
3. Using LinkedIn for Business/marketing/recruitment

Here’s Part three.

Using LinkedIn for Business/marketing/recruitment Continue reading

Getting the Most from your LinkedIn Presence

LinkedIn logoLinkedIn is not only the most popular social network for professionals but with more than 175 million users worldwide it is one of the top social networks overall. Other social networks like Facebook, Twitter and Google+ may dominate the ‘buzz’ in the world of social media, but LinkedIn is one of the most powerful platforms available for business, yet is often not used to its full potential.

LinkedIn is extremely useful for business, and once you’re familiar with all the things it can do, you’ll wonder why you’ve not used it fully before. There are many ‘hidden gems’ that don’t get the exposure they deserve.

We’ve collected all the things we think will be useful to you when using LinkedIn, but there’s so much we’ve had to split it into 3 separate posts to help you digest the information.

  1. Completing/optimising your personal profile
  2. Company Pages
  3. Using LinkedIn for Business/marketing/recruitment Continue reading