Whilst, LinkedIn announced back in September that very soon there are going to be some major changes, it looks now that those changes are not only imminent but could have a big impact on your existing data.
Should you be scared?
I remember not so long ago how LinkedIn, without warning, wiped out several years of hard work for us and our clients when we had built-up a high ‘expertise ranking’ through answering questions on LinkedIn when they were removed and eventually replaced with endorsements.
Similarly, I’m sure many of you will recall when recommendations on company pages were wiped out without much notice (April 2014). Luckily we wrote an article at the time and grabbed several years testimonials and placed them here and others did the same to avoid losing that data forever!
I’m not scaremongering for the sake of it, as I believe that during the ten years we have been active on LinkedIn it has been a major source of leads for us and our clients and that’s why I think it is worth taking action now.Continue reading →
Almost 9 out of 10 consumers have read online reviews over the past twelve months and nearly half (47%) of all Britons have reviewed a product online. With 88% of consumers saying that they trust online reviews as much as personal recommendations, it’s clear that these reviews can significantly affect your company’s reputation and ultimately your bottom line.
Have you ever searched online to try and find a service in your local area, such as a hairdresser, dentist, car dealership or estate agent? More and more people are opting to seek out products and services online and are paying close attention to what online reviewers have to say.
Monday next week (April 14th) sees the removal of products and services from LinkedIn Company Pages.
Frustrating though it may be for those of us who’ve worked hard to refine our products and services pages and get good client recommendations on them, they are going and we have to be prepared. We have to make sure we have everything in place so we do not see a major adverse impact on our company pages.
The view of LinkedIn is that by now having dedicated Showcase pages you can build stronger relationships with members who want to follow specific areas of your business, while still keeping those who have a general interest in your overall business up to date with what’s going on.
Since the site launched in 2003, the way users have viewed the pages (personal and company) has changed considerably – 63% more pages were viewed on mobile and desktop versions in the first quarter of 2013 than during the same quarter in 2012.
Others may have seen a pop-up ‘invitation to upgrade’ message when they accessed their contacts but perhaps not realised the significance. Making the upgrade is well worth the small amount of effort this takes – particularly if you are a business that doesn’t yet have a Customer Relationship Management (CRM) system. Continue reading →