In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s no easy feat to increase conversions while maximising the ROI of your marketing efforts but applying simple psychology can help a great deal.
Conversion rate optimization (CRO) is not lead generation per se but more about increasing the rate of existing customers visiting your site and taking an action. It’s the process of increasing and optimising the number of customers that convert after landing on your website. The question is, how do you get a customer to convert? Continue reading →
Many business owners and marketers see lead generation as an impossible task and often because so much is at stake. After all, the health of your business depends on those leads as they are the metric you rely on. More leads mean more sales.
The epitome of a successful marketing and lead generation campaign is achieving 100% conversion rate but let’s be honest, that’s more of a pipedream. On average, 75% of leads don’t convert into sales due to a poor lead nurturing process. The good news is, there are really good proven strategies that can dramatically boost your rates with minimal effort. Continue reading →
With so many digital marketing options, what is the secret to reaching online success? How do you effectively increase leads and sales?
Paid search advertising offers many benefits and gives your business the chance to remain top-of-mind with potential customers. This includes new visitors interested in your business or those who have already visited but not yet made a purchase. Don’t assume that customers who never converted on your site are lost opportunities; perhaps they just weren’t ready to engage. But if you don’t do anything to get them back, they may never return. Continue reading →
With the digital world growing exponentially, it’s not surprising that more than 40% of the world’s population uses the Internet in one way or another. In the right hands, finding potential customers in such a large online pool is a major advantage for any business. Effective lead generation results in a successful marketing campaign. Continue reading →