Has Understanding Your Bounce Rate Got You Bouncing Off The Walls?

Bounce Rate Bad Good

Bounce Rate is an important metric when it comes to measuring the optimisation of your pages, blogs and ads. However it’s not as simple as just a ‘good’ and a ‘bad’ Bounce Rate. Depending on the type of page and the aim of it a ‘good’ Bounce Rate can vary wildly. The Bounce Rate tells you if visitors are staying on your website or if they’re leaving without taking a look around.

So What Exactly Is Bounce Rate?

A site visitor has ‘bounced’ if they leave your site after viewing only a single page. If a visitor bounces it suggests one of two things, either they’ve found exactly what they were looking for or they see nothing they’re looking for. Context is important when it comes to deciding whether your Bounce Rate is in the right ballpark. Continue reading

7 Tips For Effective Lead Generation

picture of scalesMarketing is the management process through which goods and services move from concept to the customer

It can generate that all important awareness and spark up an interest in what your business can offer your current, and prospect, customers.

But what’s the point of marketing if it doesn’t generate business? Returning or new customers have to be reached somehow.

 

Here are 7 tips for effective lead generation.

1. Call to action
Facebook lifted a clause  from its page guidelines earlier this year which prohibited users from using calls-to-actions on, or in the caption of, cover photographs. This now means that when a page fan, or new potential new fan, lands on your Facebook page, they can be directed to a site where you would like them to go. They are now a warm lead and it is likely that they will become a customer because you have engaged with them and presented an interest via the social media. It is important to have clear calls to action on all marketing material. This could be; ‘call now for a free quote’ or ‘visit our website for more information’. This means that you can drive your search traffic to where you want them to end up.
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5 Top Tips to Improve your Landing Page Conversion Rate

When marketing your website it is easy to focus on driving traffic rather than working to improve your conversion rate. There are many steps you can take to help optimise your website’s landing page for converting visitors, without affecting your advertising budget.

Here are our 5 top tips to improve your landing pages

1. Set Clear Objectives

Whether you want to increase online sales, encourage people to sign up to your newsletter or simply gain brand exposure online, having an objective set will help you ensure your campaign is effective. Continue reading

7 elements of an optimized Pay-Per-Click campaign

Pay-Per-Click adverts are a great way to gain qualified traffic to your website or landing page with immediate effect, both nationally and locally. However, like all marketing activity campaigns should be carefully managed to avoid wasting your ad budget.

By combining the following 7 elements you can ensure your Pay-Per-Click campaign is properly optimised:

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7 Top Tips for a Successful Landing Page

7 Top Tips for a Successful Landing Page

Creating a successful landing page is vital to your conversion funnel.

  • It’s important to make the landing page inviting; you want people to visit your page and stay there to proceed.
  • Don’t give people the excuse to leave your page.  Giving them the opportunity to leave is giving them an opportunity to never return (e.g. ‘social sign in’).
  • Why visitors are interacting with your content is key.
  • You must create the right emotional feel for your product so you have what they want.
  • Converting prospects into customers is the ultimate goal for a marketing campaign.  Driving these prospects onto a landing page is a step forward, working towards this goal. Continue reading