Far and away, the best thing about landing pages – whether you already have them or are just getting started – is their ability to help you convert more leads without increasing traffic by a single website visitor. Consider that in most cases, increasing your website’s conversion rate by a measly 1% will improve your bottom line more than doubling your website’s traffic numbers. Continue reading
Are you concerned you’re not achieving the best online results for your business?
Are you overwhelmed with the seemingly limitless choice of digital marketing options?
Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.
The following best practice digital marketing methods will generate growth by building on four key areas of focus:
- insightful market research
- effective customer acquisition
- value added communications
- lasting brand loyalty.
Many business know they need a new or updated website but struggle to articulate what they need from that new website. Pointing out what’s wrong with the current website is a useful start but simply fixing what is wrong with an old website won’t lead to the best possible new website. In order to make creating a new website as simple as possible we’ve simplified the process into the 7 key steps of website development.
In the world of SEO the (right) tactics that were being used years ago are still the things that work. Good on-site SEO combined with good quality, relevant content distributed across your online channels will bring good organic search results – eventually. Remember, achieving rankings through organic SEO is not something that will happen overnight; it takes time and effort. It is a marathon, not a sprint, and is something you have to keep doing. If you want quick and immediate rankings, then you need to consider paid search advertising.
Along the way there have been some people who have discovered loopholes that may have allowed them to claw their way up the organic search engine rankings quickly in the short term. But the truth is, as the search engines improved and got better at identifying those loopholes, those short term gains turned into very long term penalties for those that adopted the practices. Continue reading
Does your digital advertising send your visitors to your home page as the starting point of their journey? If so, you could be wasting your digital advertising budget and ought to think again! A well architected landing page is much more likely to convert visitors into leads.
A dedicated landing page can be an extension of your campaign, ensuring that the focus of your visitor is kept clearly on the reason they clicked on your ad in the first place. There’s no reason for them to look around elsewhere trying to find more information and you achieve your ultimate goal – lead capture.
When building your landing page you need to have 3 things clear in your mind:
This is the second part of a 2 part post. You can access Part 1 here.
Common PPC Shortcomings 4-6
If you haven’t read part 1 of our Common PPC Shortcomings series you can find it here. In our day to day work we find a large amount of PPC ads have similar faults. Often they are the kind of thing someone setting up their own ads wouldn’t think of. This also means these things aren’t asked of an agency so even if you’ve outsourced to a professional you may unfortunately still have these problems present in your PPC campaigns.
Part 2 focuses on extensions. Call Extensions, Sitelink Extensions and Location Extensions. If you’re not sure what any of those are then you need to read on! There’s a good chance you might be losing out because you haven’t asked for these things. The right extensions can have a huge effect on Click Through Rates across the board.