Over the years we have seen an increased focus on off-page SEO techniques. However, it won’t help much without paying attention to on-page SEO. The way you optimise your web page can have a massive impact on its ability to rank well.
Being successful in organic search requires you to optimise a combination of factors that search engines consider important. This refers to technical, on-page and off-page SEO. Truth is, on-page SEO optimisation requires careful attention and it should be constantly prioritised.
Competition forms part of our daily lives whether we like it or not and your business is no different. Regardless of your products or services, you need to perform a Competitor Analysis to see who you are up against. In Digital Marketing a Competitor Analysis is an extremely multifaceted process looking at more than just your competitor’s website. A good analysis includes identifying their entire online presence, the actions they take and the techniques they use.
Seeing as you will be competing with other businesses to find potential customers, ask yourself these questions. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly, what is the competition doing to stop potential customers from finding you?
An effective competitor analysis should be a comprehensive document outlining all the key elements. In this article, we will show you what to look for and why it’s so important to understand your competition. You can often do the surface level analysis on your own but you need certain tools and expertise to do a deeper competitor analysis.
We hope that part 1 of the blog series shed some light on the world of digital marketing. This week we take a closer look at On-Page SEO, Keywords, Off-Page SEO, Backlinks and Domain Authority. A proper search engine optimisation strategy employs different methods that can occur both on- and off the website. What is the difference between on-page SEO and off-page SEO? Let’s take a look. Continue reading →
Many of you will have experienced all the trials and tribulations associated with web traffic but no conversions. There is nothing quite as frustrating especially if you know your digital marketing strategy is fully optimised. Fact is, it’s more common than you might think but there is a solution and it’s called, ‘remarketing’.
There are many reasons why people don’t buy on their first visit and it’s not always your fault. Some may just be surfing the web while others could have clicked the wrong button and forgot how to get back to your site. Anything is possible but it’s best to be prepared for all eventualities. You won’t always know the reason behind their decisions but an effective remarketing campaign can help get your visitors back. Continue reading →