Speed may not be recommended for driving but it is essential for website performance. In fact, it’s so important that Google has made website page speed part of their ranking algorithm. This, of course, means it can help or hinder your brand’s online visibility.
For some time now there has been a direct correlation between website page speed, bounce rate and visitor retention. While improving website page speed is challenging for many marketers, it is necessary for almost all aspects of a brand’s marketing performance.
Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.
Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading →
In today’s evolving digital world, it’s important that customers who visit your website or blog convert into paying customers. It’s no easy feat to increase conversions while maximising the ROI of your marketing efforts but applying simple psychology can help a great deal.
Conversion rate optimization (CRO) is not lead generation per se but more about increasing the rate of existing customers visiting your site and taking an action. It’s the process of increasing and optimising the number of customers that convert after landing on your website. The question is, how do you get a customer to convert? Continue reading →