Increase Traffic And Conversions With Quality Content Marketing

content marketing

Whichever way you look at it, content marketing is a broad subject but regardless of industry, business type or size, quality content remains essential. The way we search for information has literally paved the way for smart marketing strategies and when it comes to content marketing, it’s all about engagement and conversions.

The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Get this process right and the results will speak for themselves with more prospects becoming customers.


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Inbound Marketing And The Importance of Email

inbound marketing

Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become more dynamic and information more easily accessible which means marketers have had to change their strategy.

The new breed of users are more informed and want companies to hear them out. They no longer respond to the disruptive outbound marketing tactics where companies only talk about themselves. This is where inbound marketing comes in along with implementing a vibrant, powerful and inclusive email nurturing campaign. Continue reading

5 Elements for Successful Inbound Marketing

inbound marketing

The marketplace is getting more crowded by the day and standing out is harder than ever. Inbound marketing is certainly a tactic that can help as it focuses on being found instead of aggressively pursuing leads.

Marketers used to ‘shout’ about their products and services to get noticed and it was all about headlines and the company. Digital marketing and social media have considerably changed consumer behaviour. TV ads, cold-calling, and direct mail have mostly been replaced with social media and content marketing. It’s no longer about simply selling something to your customer but more about helping them find what they are looking for. Continue reading

Creating Buyer Personas From Real Data

Buyer Personas

We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading