We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading
I’ve recently graduated from University and I remember while I was there the people studying Marketing talked a lot about Native Marketing. The people in Marketing jobs talked a lot about Content Marketing and Social Media Marketing. Now it’s Inbound Marketing that is the hot new methodology.
Ian Stanley, Hubspot’s EMEA Demand Generation Manager took to the stage at the UK WSI Digital Summit to explain Inbound Marketing.
Inbound marketing became one of the marketing tools back in 2006 and has been increasing steadily in use since then. Why?
Historically, marketers used to ‘shout’ about their products and services to get noticed. It was all about headlines and ‘me, me , me’. Digital and social has changed this. Consumers behaviour has changed and TV adverts, telephone calls and direct mail is increasingly being replaced with social media and content marketing.