Ian Stanley, Hubspot’s EMEA Demand Generation Manager took to the stage at the UK WSI Digital Summit to explain Inbound Marketing.
Inbound marketing became one of the marketing tools back in 2006 and has been increasing steadily in use since then. Why?
Historically, marketers used to ‘shout’ about their products and services to get noticed. It was all about headlines and ‘me, me , me’. Digital and social has changed this. Consumers behaviour has changed and TV adverts, telephone calls and direct mail is increasingly being replaced with social media and content marketing.