The launch of the Google+ platform to businesses in the form of Google+ Pages means increased opportunities for businesses of all sizes. Whilst many people are already aware of the benefits of social networking some of the features of the Google+ pages can be particularly beneficial to businesses.
As you may expect, Google+ pages incorporates much of the functionality of Google+; you can share content, create Hang Outs, edit profile information and add people to circles (with permission). Here are a few areas where Google+ Pages can benefit your business.
Facebook received early accolades for being more visually pleasing than other existing social networking sites, but has since become cluttered with adverts and other content which can easily become unwelcome distractions.
By contrast, Google+ Pages still has plenty of white space without ads and has announced that it has no plans to change this on its social network.
A New Level of Customer Engagement:
Google+ Pages has taken customer interaction to a whole new level. With its Hang Out feature you can now hold meetings, make presentations, run webinars and even provide customer service assistance in real time.
Improved Search Results:
With the introduction of Google+1, Google has made it clear that the number of +1s on a website will have an impact on the search engine ranking, with more +1s meaning higher rankings. So engaging with your customers using your Google+ pages may ultimately benefit your search engine rankings.
When you have been added to someone’s Google+ circle, you then have the ability to organise your audience into circles of your own. This is an ideal opportunity to segment your followers, which in turn enables you to send more targeted messages and posts to your customers.
Google+ and Google+ Pages are of course in direct competition with Facebook and Facebook Pages for business and whilst Google has some way to go before it can threaten Facebook’s dominance, the speed of growth of Google+ will no doubt make Facebook sit up and pay attention.
Have you integrated Google+ into your internet marketing strategy?
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