Unlocking the Power of Social with Hootsuite’s Dan Spicer

HS_DanSpicerHootsuite’s Dan Spicer talked to businesses about how to harness the power of social at the UK WSI Digital Summit today.

Social media has a massive impact in all areas of our lives. Whether it’s businesses, the media or politicians, social media allows you to get news out and engage with people in a fraction of the time it used to take. Something that happens in one place can be across the world in seconds.

If businesses use social properly, you can provide a great customer experience which will bring business benefits.

Dan gave some great examples of brands doing it well but one of the most memorable is Oreo. Remember when the lights went out at the superbowl? Oreo were quick to take advantage of the situation and got a social media post out that went viral. That social media post cost a tiny fraction of the official ad, but was seen, shared and liked by thousands more people. They were able to capitalise because they were monitoring their social media and were quick to engage. Continue reading

When and how to use hashtags

hashtagsInitially introduced to make content easier to follow on Twitter, the hashtag has become part of daily life; both for business and pleasure. Hashtags are short phrases that enable people to track and follow the people and topics that interest them. While most commonly used on social media (Twitter and Google+) they can be utilised in other marketing materials.

Whether you are organising a conference, promoting a brand, announcing a promotion or selling a specific product, hashtags can be very helpful in your marketing efforts. However, while many of us know what they are, not everyone is aware of how to use them properly or how dire the consequences of misuse can be.

DiGiorno Pizza’s are a prime example of how even an experienced company with great Twitter hashtag campaigns can get it very badly wrong. Known for their entertaining campaigns like the NFL #DiGiorNOYOUDIDNT, they found themselves on the wrong side of Twitter users and the press when they hijacked the hashtag WhyIStayed for a pizza campaign without realising it was part of a campaign against domestic violence. Continue reading

Feedback via Google plus

online reputation management for businesses

I am a great fan of Google plus, but I do feel businesses are missing a few great tricks, with this wonderful platform. Two tools that either companies are not doing or are not using at all are reviews and polls. Firstly they are not making the most out of the “Reviews” tab on their business page and secondly, there is the option of creating a poll, which is a great way to collect data.

So here is how and why you should be using these tools. Continue reading

Google Hangouts – 6 Ways you can Use them to Promote your Business

Google Hangouts Features imageGoogle+ was launched just 2 years ago in June 2011. In the first 6 months of its existence it accumulated over 40 million users, and at the last count (September 2012), the membership had grown to over 400 million.

Business Community Awareness

Google+ was originally launched as a social networking platform. But of course with such a large numbers of live users, it was only a matter of time before it came to the attention of the business networking community too, which is always on the lookout for new ways of delivering their B2B marketing strategies. As more and more businesses are currently jumping on the Google+ bandwagon, now is an opportune time to investigate how to make the best of what it has to offer, particularly through its “hangouts” function. Continue reading