We define social media marketing as promoting a product or service through the use of social media platforms and websites. This includes posting text and image updates, videos, and other content that drives engagement along with paid social media advertising. With more and more businesses using social media, it’s become an integral part of the digital marketing strategy. Continue reading
Marketing Automation and Social Selling
Social Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together. Continue reading
Almost 9 out of 10 consumers have read online reviews over the past twelve months and nearly half (47%) of all Britons have reviewed a product online. With 88% of consumers saying that they trust online reviews as much as personal recommendations, it’s clear that these reviews can significantly affect your company’s reputation and ultimately your bottom line.
Have you ever searched online to try and find a service in your local area, such as a hairdresser, dentist, car dealership or estate agent? More and more people are opting to seek out products and services online and are paying close attention to what online reviewers have to say.