Too often marketers share how challenging it is to accurately measure their customer’s journey whether online or offline. For this very reason, the strategic partnership between Google and Salesforce has many marketers licking their lips. The tech giants will combine features from Google Analytics 360 Suite with Salesforce uniting the popular marketing solutions used by many businesses. This will enable Continue reading
If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.
Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading