Digital Marketing Strategy: Five Reasons Why You Need One

digital marketing strategy

Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing competition, globalisation and the internet provide customers with more products, easier and faster than ever. There are so many great digital marketing techniques such as search, social, email marketing and marketing automation. How do some companies still not have an integrated plan to acquire and retain customers?

Getting your digital marketing strategy just right can be challenging but it’s worth the effort. Don’t lose out to the competition by thinking your business doesn’t need a sound digital marketing strategy. You’ll see that a little bit of effort is well worth it in the end! Continue reading

Digital Marketing Metrics You Need To Start Measuring

digital marketing

Modern day marketing is mostly data driven, especially in terms of Digital Marketing. And with the ability to measure, track and attribute everything, there really is no reason to do anything ‘on-the-fly’.

Web analytics tools, for example, collect and report data on how people interact and engage with your website. Understanding these metrics enables you to identify your most effective marketing channels and help you gain a competitive advantage. Continue reading

Winning Combination: Google Analytics 360 and Salesforce Integration

google analytics 360

Too often marketers share how challenging it is to accurately measure their customer’s journey whether online or offline. For this very reason, the strategic partnership between Google and Salesforce has many marketers licking their lips. The tech giants will combine features from Google Analytics 360 Suite with Salesforce uniting the popular marketing solutions used by many businesses. This will enable Continue reading

Using Web Analytics to Improve Online Sales

If you are monitoring your website traffic only to see how many visitors you’re getting; you are missing out on a wealth of information that can be used to assess and improve your online customer conversion rate.

Here are five key measurements that will help identify your website’s strengths and weaknesses. Continue reading