1. Who wants to know how much an online review is worth?
The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.
A big change is happening in the Google SERPs! A fortnight ago Google confirmed that they will be removing text ads from the right-hand sidebar on the search results page. The Google sidebar PPC ads have been a feature of AdWords from it’s beginnings in 2000 but very soon they’ll be gone from the desktop version of Google. This will have a number of effects, although there is some disagreement over what they will be, time will tell! Continue reading →
We recently interviewed Jack Porter-Smith of WSI Paid Search, a PPC expert and Google Top Ten Contributor as part of our ‘Grow With Digital’ series. Here are a few of the insights that came out of the interview.
Geotargeting is a great way to get the most out of your PPC budget. Many businesses have to make some consideration to location for the service or product they provide. If this is the case then advertising their product to everyone, everywhere is a waste of resources. So what is Geotargeting?
Panda, Penguin and Hummingbird – the major Google algorithm updates. You may well have heard about them so know why they’ve been introduced. If not, put simply, Google want to give searchers the best results they can and they’re not happy with people who are trying to fool their search engine. There’s a good summary of the major changes in this article by Groove.
Some older Search Engine Optimisation (SEO) practices (we call them ‘black hat’ practices) were all about fooling the search engines to get their entries higher up the search rankings. In the earlier days of the internet it was generally accepted that you’d have to sift through results, but things have moved on. Searchers are more discerning. They want the most relevant results, first time. They want answers to their questions and so the search engines have to move on too. The Google algorithm updates are all about improving the search experience to meet our demands. Continue reading →
Search Engine Optimisation may have been taking a back seat recently due to the increase in use of Social technologies; but a good Search Engine Marketing campaign will still drive quality traffic to your website!
In this video we share our Search Engine Marketing best practices that help to avoid being penalised by search engine algorithm updates:
1. There Are No Search Engine Marketing Short Cuts
There are no magic formulas or ‘SEO systems’ that guarantee to achieve sustainable top search rankings. Continue reading →