Here’s What Happened With Google Ads In 2018

Google Ads

Digital marketing in itself is a broad term and consists of several elements. The world of Paid Ads (Google Ads) plays a significant role and if your business hasn’t yet tapped into its potential, 2019 is the year to start.

As many of you might know, one ‘human year’ is a lifetime in the digital world. Advances in technology, more upgrades and new algorithms occur regularly which means we need to learn fast and adapt accordingly. There’s no more hiding from technology and the sooner companies realise the importance of Google Ads, the sooner they will find success. Provided, of course, they know what they’re doing or partner with a digital marketing agency with PPC expertise.

In 2018 we saw many changes in the digital world including the rebrand from Google AdWords to Google Ads. That was only the beginning as there were many changes and innovations that followed. In this article we’ll briefly touch on a few but first, a quick recap on what Google Ads really is. Continue reading

Search Engine Marketing: Blog Series Part 3

search engine marketing

Search engine marketing attempts to increase visibility and relevant traffic to a brand’s website primarily through paid advertising (PPC). It goes hand-in-hand with organic SEO and can be extremely effective for increasing website traffic. With more consumers researching and shopping for products online, search engine marketing has become even more crucial.

You may recall that we looked at SEO in Part 1 and Part 2 of the blog series. Today, we hope to shed some light on search engine marketing and how to best implement these strategies. Continue reading