Location-aware mobile technology is transforming social marketing

Knowing a consumer’s location, as well as the time they’re at a specific location, can be a useful “predictor” of their intent to buy. With this in mind you can use location-based marketing to:

  • Display localised ads to a person visiting a website from a specific location
  • Deliver an offer, coupon or ‘special’ (Foursquare’s terminology) to a users mobile phone
  • Deliver detailed product information when someone is standing in front of the product
  • Offer incentives for location-based activities such as visiting a store multiple times
  • Make it easy to find nearby things such as stores, cash-points or even vending machines
  • Provide events and social opportunities based on a physical location
  • Share location-based information with others in a social network such as Facebook or Twitter

Leverage the next trend in Mobile Marketing

Time and localise your mobile marketing effectively to reach people who are actively sharing their location. Here are some tips for getting you started:

  • Specify which areas you cover. If you’re a service business that travels e.g. a plumber, you can specify on Foursquare, Facebook Places, Yelp or Google Places which areas you cover. This is also helpful for pizza/food delivery businesses.
  • Optimize your main site for mobile viewing. An easy-to–navigate mobile friendly site is a necessity, not just an option anymore. Take a look at our Mobile Solution Case Studies here.
  • Ensure your own location(s) are “check-in” worthy. Would you check-in to your own location multiple times?
  • Allow customers to opt in or out. Not everyone is going to want to disclose personal information such as their interests and their location, so give them the option.
  • Be 100% transparent. Once a customer has opted in, make sure to explain exactly how you plan to use the personal information you collect from them, easing any concerns over privacy.
  • Create Attractive deals. Reach out to the deal services such as Groupon and Living Social and ask specifically for ways to participate in their instant deals. Explore Foursquare’s ‘Specials’, they have numerous innovative options:
  • Finally, make it easy to opt out. Don’t “lock” customers into a program they decide they don’t want to be in. Just like any level of customer service, it’s all about keeping customers happy, loyal and eager to make purchases.

Smartphone owners want quick access to location-relevant information on-the-go. So-Lo-Mo (Social Location Mobile) offers powerful and innovative new ways to promote practically any product, service, or venue. Whatever your goal, role, or industry, contact a WSI eMarketing consultant to help you find new customers, strengthen brand loyalty, and increase profits.

‘Checking in’ with mobile devices

You can use a smart-phone to ‘check in’ wherever you go – whether it’s at the airport, a holiday shopping trip, parks, bars, museums, libraries or a local restaurant; and share your whereabouts with all your friends. With services from Foursquare, Yelp, Facebook Places, Gowalla, Google Latitude and others, users can get special discounts and offers for their willingness to share information about their whereabouts. Mobile apps let them post messages to Facebook and Twitter whenever they visit a place and want to let their friends know about it.

  • It’s a great form of word-of-mouth marketing for local businesses. People have shown they are willing to allow their devices to be tracked in order to take advantage of special offers.
  • Foursquare has garnered millions of users who want to let people know where they’ve been, where they’re headed and where they are now.
  • If you’re a business owner, it allows you to reward customers with a coupon or offer when they ‘check-in’ to your business. It provides a measurable way to reward your most loyal customers while attracting new ones.

So is your business optimised for social mobile marketing?

To find out how WSI eMarketing’s mobile marketing expertise can help your business contact us here, or why not check out our most recent mobile websites here.


Social Media, Local Search & Mobile Search Collide in the So-Lo-Mo Revolution

The convergence of latest internet and wireless technologies has created a powerful new opportunity for mobile marketing – social networking and local search through mobile devices (smart-phones and tablets). These location-based mobile social networking services are revolutionizing mobile marketing by allowing users to:

  • share real-life experiences via geo-tagged user-generated multimedia content
  • exchange recommendations about places
  • identify nearby friends
  • and set up face to face meetings

Influencing the buyer is no longer enough; now you must influence the buyer’s social network to increase the potential for sales exponentially. People want to tell their friends where they are “hanging out”. They do this with their mobile devices. They use an app to ‘check in’, and it sends a message to their friends. It’s a win-win situation – customers get rewards, discounts and offers, while businesses get more word-of mouth advertising.

Is your business geared to incorporate social local networks into your mobile marketing strategy? 

To talk to a WSI eMarketing consultant today about about social, local and mobile marketing click here.

Social Media Spotlight: Foursquare

There’s a new social media platform contender in town, eagerly snapping at the heels of the big boys. Not that Facebook and Twitter have too much to worry about at this stage. Well, maybe Twitter a little bit. Last month technology website mashable.com reported that new social media platform Foursquare was approaching its 4 millionth member – certainly not a number to be sniffed at.

So, what is Foursquare? Well, according to their website, it’s a place to “Check-in, find your friends, unlock your city” or, more explicitly “Foursquare on your phone gives you and your friends new ways of exploring your city. Earn points and unlock badges for discovering new things”.

Discovering Foursquare Continue reading