Social Media Trends & News Q1 2016

Social Media trends 2016

The first quarter of 2016 has been an interesting time for Social Media. Facebook has introduced ‘Reactions,’ Twitter has seen it’s stock on a sharp decline and there are now more advertisers on Instagram than there are on Twitter. On top of all this Social Ad Spend is increasing it’s upward trajectory despite many marketers not being able to prove any quantitative impact.

Facebook Reactions

It’s no secret that for years people using Faceboook have been asking for a ‘dislike’ button. The Facebook team were reluctant to implement a straight ‘dislike’ button for a variety of reasons. Instead what has been introduced is a range of ‘Reactions’ that a user can use to express more than the old ‘Like.’ Though the option to simply ‘Like’ a piece of content remains. Continue reading

The 5 Biggest Mistakes to Avoid with Online Reviews

Online Reviews Mistakes to avoidHave you ever searched online to try and find a service in your local area, such as a hairdresser, dentist, car dealership or estate agent? More and more people are opting to seek out products and services online and are paying close attention to what online reviewers have to say.

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Facebook Facts and Fibs

Facebook Facts Fibs 2015

Facebook is officlally the largest Social Network in the world and with that comes a lot of interesting information. However it doesn’t seem as though you can go a month using the Social Network without seeing some news about Facebook using your pictures in Ads, starting to charge for their service or someone copying and pasting an entirely useless ‘legal notice.’ So let’s separate┬ásome Facebook facts from some Facebook fibs.

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Online Reputation Management | You Need To Maintain Your Digital Presence

Online Reputation Management

Most business people accept the need for Social Media both on on a personal and Brand level. Most will also agree that a good reputation is important. When you ask what Online Reputation Management consists of you’ll start to get a lot of very different answers. For many people the term ‘Reputation Management gets them thinking about crisis management, what they need to be doing when their reputation comes under attack. In the modern, always-online world Reputation Management has become a far wider practice and something you can’t afford to not be doing.

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Facebook For Business, What Likes and Shares Mean

Facebook Business Likes Shares

How Can You Use Facebook For Business?

Facebook has over 1.4 billion active users and research has shown that the average user spends one quarter of their time engaging with the ‘Newsfeed.’ This means in order to use Facebook for business effectively and reach ┬áthe largest audience for your business page you must actively engage with your fans regularly in order to appear within the ‘Newsfeed.’ The benefit of this is twofold:

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Deciding On Company Social Media Policy

Social_Media_Policy

In 2015 it’s essential for a business of any size to have a Social Media Policy. Even if your business doesn’t use social media (but it certainly should!) then your employees will. You might consider banning Social media altogther during business hours, but this isn’t an effective solution. For one, employees with access to Social Media have been shown to be more productive. But more important than that, Social Media used outside of company hours and grounds can still be hugely damaging.

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