7 Social Media Secrets Every Marketer Should Know

social media

More businesses are adding social media to their marketing arsenal and for good reason. It’s an important feature that can help your business successfully reach its objectives. Social media is an engagement channel for brand awareness, promotions, customer loyalty and even boost sales.

It really is no surprise that social media is one of the most powerful marketing tools to date. Last year there were a reported 2.3 billion active users and more than 1.9 billion mobile users worldwide. These numbers are staggering and are still growing by the day. It’s never too late to start so if your business is struggling to find a social footprint, this post is just for you. Here are a few things you can start implementing today. Continue reading

Marketing Automation and Social Selling

Marketing Automation and Social Selling

Marketing Automation and Social Selling

Social Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together.  Continue reading

Small business – Website or Facebook Page

small business - Website or Facebook PageIf you’re asking yourself “I am only a small business, do I really need a website as well as a Facebook page?” then this blog is for you!

First thing is if you think a website alone will bring in business, you’re wrong! For a small business a website is more like a brochure, it’s a simple but very effective way of showcasing your work/products as well as defining your brand and business values. Continue reading

Rehabilitating a Brand | LadBible

Rehabilitating a Brand Lad Bible

Is The Lad Bible a Brand Rehabilitation Success Story?

 

In 2012 ‘Lad Culture’ was at a high, pages like The Lad Bible were racking up tens of thousands of likes and causing controversy in newspaper pages and in Student Union meetings across the country. Whilst the claim to be about harmless ‘banter’ didn’t ring true for many their success was a testament to the appetite for a new form of publisher that could fill the shoes of likes of Loaded, Zoo and FHM that were quickly becoming dinosaurs as we raced past the first decade of the 21st century.

That initial success has been dwarfed by the media giant that The Lad Bible has become. Such success would never have been possible without serious change to The Lad Bible’s image and publishing habits. How did a media entity so tied to ‘Lad Culture’ somehow not only survive it’s wane but rise to be one of the biggest Social Media entities publishing in 2016? Continue reading