Whether you’re a blogger or a business building up your follower base, a good quality email list is vital. While email marketing remains a valuable weapon in your arsenal, it’s only as good as your content and subscriber list.
Before we get started, remember to follow best practice according to GDPR and the CAN-SPAM Act. We covered email marketing rules and regulations in a previous article which you can find here. This also goes hand-in-hand with creating opt-in forms that give visitors the opportunity to agree to receive email communications from you.