Facebook Ads: Tips For Marketing Your Business

Facebook Ads

Deciding on how to promote your business can be challenging, especially as technology keeps evolving. Whatever you decide to do, just make sure that Facebook ads are at the top of your list. It may sound a little crazy but if you don’t have a Facebook business account today, it’s like not having a Nokia 3310 in 1999.

While Facebook has been around for more than a decade, the concept of an effective social media strategy is constantly changing. Posting a weekly or daily blog is no longer enough to generate the leads required to justify a successful campaign. More companies have turned to Facebook marketing, using Facebook ads to reach their desired target audience.

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How To Create Facebook Reach Ads

Facebook Reach Ads

Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.  

If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.

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How To Create A Marketing Funnel That Converts

marketing funnel

The marketing funnel has changed and it is no longer about selling things but more about helping us do things. Generating leads is different than it was a few years ago as businesses don’t find customers anymore, they find you! Your blog and social media content attracts customers to you so quality content is once again in the headlines.

If you want to maximise the potential of your business, you need to consistently attract and convert more customers. The only way to achieve success is with thorough research, planning and an effective marketing strategy. It all comes down to building an automated marketing funnel and we’ll show you how to get started. Continue reading

7 Social Media Marketing Myths Debunked

social media marketing

Despite what some may have thought a few years ago, social media marketing has undeniably become a major factor in digital marketing. Regardless of your business type, it’s one of the easiest ways to find, contact and convert potential customers. Any company can effectively use social media for their marketing activities, whether it’s maintaining a brand presence, creating brand awareness or to simply show off your product.

It’s often worth ensuring that your employees understand how social media works with all their nuances before deciding on a marketing strategy. Even with all the benefits of social media marketing, there are a few myths we’d like to clear up. Continue reading