Every marketer would agree that social media has become an even bigger factor for lead generation. While platforms such as Facebook, Twitter and LinkedIn are incredibly powerful for content sharing, brand awareness and generating business, don’t forget marketing automation. There are several fantastic apps that can do more than just send emails. It’s all about creating and spreading good quality content, generating an interest and measuring ROI.
While having 10 000 Twitter followers is great, it doesn’t mean much if nobody engages with your brand. Knowing what content to post, how to share it and to who is essential for growing your audience. It all comes down to employing social media marketing automation tactics that will help generate leads, increase conversions and accurately measure results. Continue reading →
Email marketing is a highly effective digital marketing strategy that involves sending marketing emails to prospects and customers. An effective email marketing campaign can turn prospects into customers, and convert one-time buyers into loyal followers.
There’s no denying that email marketing still plays a pivotal role in business but it’s more than just random emails. Our inboxes are constantly bombarded with marketing-type emails so it really needs to stand out. In many instances, people simply ignore emails, mark all as read, delete them without reading or unsubscribe altogether.
Marketers believe email subject lines are among the top three most important elements after cross-device rendering, deliverability and creativity. Not only that, successful email marketing campaigns require good quality lists and effective market segmentation. Continue reading →
After a two-year-long transition period, the General Data Protection Regulation (GDPR) was finally implemented two weeks ago. GDPR now enforces and permanently changes the way you, as a business, collect, store and use customer data.
Most online advertising companies collect huge amounts of user data and while some followed best practice, many didn’t. They’ve been known to exchange and sell user data to third parties, which may seem unethical but a ‘necessary evil’ as this data helps target ads to the right users at the right time and place. While this does maximise return on investment (ROI) for publishers and advertisers, it comes at the cost of user privacy.
Some of us had a good idea of what GDPR could mean for subscription rates but we did not expect this. Continue reading →
Let’s face it, digital marketing includes so many different functions that a simple definition doesn’t do it justice. That said, we feel that this explanation is a great place to start.
Digital marketing is the use of technology to reach potential customers by promoting brands through all forms of digital advertising. Among others, digital advertising include websites, search engine optimisation (SEO), search engine marketing (SEM), paid advertising (PPC) and social media. It’s often referred to as internet marketing, online marketing or web marketing.
Although these advertising tools are not that difficult to learn, it does take time and effort to implement effectively. It’s almost impossible to have a successful online presence without a good digital marketing strategy. If you’re concerned your business is not achieving the best online results, it may be time to re-examine your digital marketing mix. Continue reading →