Some people would say that email marketing has been overtaken and replaced by newer online marketing techniques like social media and search. Some would even go so far as to say that email marketing is in decline and no longer relevant in our modern digital age.
My response would be, that while the marketing mix has definitely been changed by social media there is still a place for email marketing. You can still gain new and repeat business from an effective email marketing campaign. However, with in boxes being filled up daily any email marketing campaign needs to be carefully thought out and planned.
So here are our tips on how to run an effective email marketing campaign.
Christmas is a busy time for businesses and customers alike. But it’s not just the build up to Christmas when your email will be gratefully received. Those days after will be as equally important. In December 2012, British consumers spent 375million hours shopping online, 32million more than the previous year, and this is only expected to increase.
The benefits of using email is countless. It’s fast, inexpensive and effective, which (if done well) can be the most cost-effective communication you have.
We recently sent out a survey to gain insight into how email marketing is being used. Perhaps to be expected, 50% of respondents* use email marketing on a monthly basis, and 28% use it weekly. It is important to find out what works for your business and to keep the frequency of distribution consistent. A primary reason why email recipients unsubscribe is the frequency at which they receive the message. Continue reading →
Email marketing should be every marketers most used, and favourite, tool. It’s a great way to engage with those on your list and to generate leads- something that we all want!
Optimising email marketing to its fullest and standing up to industry challenges is Constant Contact. Constant Contact helps small businesses, associations, and non-profits connect and engage with their next great customer, client, or member.
The continued growth in the use of mobile devices such as smartphones and tablets will see consumers continue to use email as one of the preferred ways to stay in touch with their favourite brands. Meaning the ‘mobile web’ will provide more opportunity to engage customers effectively using email.
With the increasing popularity of social networking websites such as Facebook, Twitter and LinkedIn,
you might be forgiven for thinking email marketing has had its day? The reality however, is that email
is still going strong and continues to play a key role in our business and personal relationships.
There’s no question that social media marketing has changed the marketing landscape by bringing
businesses and consumers closer together. But social media and email marketing can co-exist, and if
used effectively together will enable you to successfully deliver your promotional messages to a wider
audience. 1. Promote your social media presence from your email
Invite subscribers to connect with you by placing social icons prominently in your email marketing
message – making it a simple two click process to add you to their social stream.
2. Promote your email newsletter from your social media profiles
Run competitions, offers or draws from your Facebook Page to capture customer data with the
intention of keeping them updated by email.
3. Encourage viral activity
Highlight popular social media messages in your emails and make it easy for readers to then reTweet the message to their followers.
4. Cross pollinate from your blog
Your business blog is an ideal place to promote both your email newsletter and social media profiles.
Conversely, featuring blog content from your other marketing channels will present opportunities for
customers to engage with you on a number of levels.
The benefits that originally made email an attractive marketing channel still apply. Instead of thinking
social media marketing as ousting email as a promotional tool, think of it more in terms of how can
one compliment the other? If you would like help to integrate your email and social media marketing
activities, get in touch.