Marketing automation has gained considerable traction over the last few years and for good reason. It’s a powerful solution to help businesses grow by streamlining, automating and monitoring all marketing efforts. The most important aspect to always remember is a customer-first mindset. Your customer’s needs and wants are the focus point, not what you want them to buy or do. Continue reading
Email marketing continues to be one of the most effective ways of connecting with your audience –regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.
1. Targeting and Segmentation
The foundation of an effective email marketing plan is to better understand your customer by developing buyer personas. Understand their personal circumstance, lifestyle and buying habits. You can then create appropriate groups and segment your email list accordingly. Continue reading
Are you concerned you’re not achieving the best online results for your business?
Are you overwhelmed with the seemingly limitless choice of digital marketing options?
Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.
The following best practice digital marketing methods will generate growth by building on four key areas of focus:
- insightful market research
- effective customer acquisition
- value added communications
- lasting brand loyalty.
Marketing Automation encompasses or affects almost all areas of Digital Marketing. With such a large task set and so much required of any platform trying to live up to the name it’s not surprising that Marketing Automation for small and medium businesses hasn’t been a realistic option until recently. SMEs are often forced to make do with pay-walled and watered down versions of popular Software As A Service (SAAS) offerings. Fortunately there are no pay walls blocking SharpSpring features or lengthy contracts hurting cash flow. SharpSpring has been designed and developed specifically for SMEs and Agencies, as such it provides maximum power for realistically affordable cost. Continue reading
Does your digital advertising send your visitors to your home page as the starting point of their journey? If so, you could be wasting your digital advertising budget and ought to think again! A well architected landing page is much more likely to convert visitors into leads.
A dedicated landing page can be an extension of your campaign, ensuring that the focus of your visitor is kept clearly on the reason they clicked on your ad in the first place. There’s no reason for them to look around elsewhere trying to find more information and you achieve your ultimate goal – lead capture.
When building your landing page you need to have 3 things clear in your mind:
Why Do We Need To Avoid The Gmail Promotions Tab?
Google wants people to go into their Promotions Tab, it’s definitely not just another ‘Junk’ or ‘Spam’ folder. With that said it can hurt your important message if it appears between ASDA’s weekly deals and a MoonPig reminder that you only have 3 days before Mothers Day. Hopefully the email content you’re sending to your customers isn’t just a list of deals, if it is then the Promotions Tab is where it should be! If it’s anything more though, if it’s genuine communication or conversation then you want it to land in your customers normal inbox and be given the attention it deserves. Continue reading