Have you looked at your email clicks and open rates lately? With today’s technology and available data, there is nowhere to hide. If you’re sending boring and generic content with bad email lists, it will negatively impact your email clicks, bounce rate and spam complaints. The good news is that you have control over changing your email fortunes.
In the world of email marketing, sending content to email lists is vital but it requires careful planning and execution. Anyone working in the corporate world is often inundated with loads of emails. While some emails may be interesting and relevant, many lack the quality to make a true impact on engagement.
Some may use confusing terminology, many are too short, too long, or don’t have the appropriate tone for the targeted audience. Not creating quality email content can waste time and budget without impacting a brand’s effectiveness.
Email marketing is incredibly powerful offering exceptional flexibility but there are several legal guidelines you should know about. That’s right, we are referring to GDPR and the CAN-SPAM Act. While the focus may be on all the rules, they can actually help you manage your mailing list more effectively.
There is so much you can do to tailor your email marketing strategy but before we get to that, it’s important to learn the relevant laws to make sure you comply. Getting subscribers to explicitly opt-in (give permission) to send emails is only the tip of the iceberg. From a business’ perspective and that of your customers, it’s the right thing to do.
There is a reason why businesses still invest in email marketing as it is incredibly powerful when used correctly. With the right advice and implementation, email marketing offers exceptional flexibility so you can really tailor your strategy to reach specific segments of your target audience. The secret formula to email marketing success include a few simple steps to keep your subscribers happy and engaged. Continue reading