Isn’t it frustrating when a customer doesn’t turn up to their appointment? You’ve put in all the hard work attracting them with your marketing, you’ve booked them in, set aside your valuable time and then? Nothing! Of course there are a lot of reasons they might have missed their appointment but we can all admit to missing an appointment here and there through pure forgetfulness. We have busy lives, something comes up, you don’t check your calender properly in the morning or get caught chatting with a friend.