Sales for eCommerce businesses can gain a boost by using Pinterest. According to Millward Brown, Pinners on Pinterest love to buy with 93% using Pinterest to plan for or make purchases and 52% making a purchase online after something they saw on the platform. Continue reading
The ability to sell online combined with the increase in good quality self storage facilities means there are more people than ever setting up business from home. In fact online selling or eCommerce is growing so much that it is currently expanding at 7 times the rate of offline retail growth. Setting up online may be the quicker, more cost effective option with no premises to find or refit, but it does come with its own challenges. If you don’t have a plan or strategy, it can cost you dearly.
An effective eCommerce strategy will help you avoid the potential pitfalls, enable you to expand your marketing reach and grow your customer (and product) base effectively.
Here are five key areas of focus needed to achieve excellence in ecommerce.
1. Have the right ecommerce platform
Choosing the right eCommerce technology will set the foundation for your success. Take time to think about not only what you want your site to do but what your customers will want it to do. And don’t just consider today – think about how you see your business growing ion the future. Your selling platform will need to look good and be user friendly. But it will also need to be scalable, customisable and most importantly, be mobile friendly. Each year the number of people making purchases on their smart phones increases. In February last year visits to ecommerce sites via tablet and smartphone accounted for 45% of all ecommerce traffic in the UK. Continue reading