eCommerce SEO Best Practices For Better ROI

eCommerce and SEO tips

A common question many eCommerce marketers ask is: “How can I improve ROI from my SEO efforts?”

Well, the truth is there is no specific SEO tactic that works all the time so it comes down to testing multiple tactics. Doing this can greatly increase the likelihood of having a positive impact as the combination has a compounding effect.

Finding different ways to improve the quality of your website SEO is a marketing benchmark brands should continuously work on. Remember, SEO is not an overnight miracle solution to generate more leads but rather a medium to long-term investment. With that in mind, let’s take a closer look at some best SEO practices for eCommerce success.

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Essential eCommerce Trends In 2018

ecommerce

We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move goods. There might be the odd exception but generally speaking, stores can no longer survive without an online presence. Companies need to be on their customers’ preferred channels and retailers must integrate eCommerce to truly succeed.

Last year already showed signs of eCommerce dominance with Amazon buying Whole Foods for $13.7 billion; Google Home and Walmart’s collaboration to Continue reading

Top 7 Transformative Technology Trends In 2018

technology

Last year was big for anyone interested in technology with UX, big data and smart machines taking centre stage. 2018 promises to be even more exciting taking transformative tech trends to a whole new level. AI, Intelligent apps and Analytics will play an even bigger part in our lives. Not to mention advancements in VR/AR, Marketing Automation, e-commerce applications, blockchain architecture and quantum computing.

Bill Gates once said that “most people overestimate the amount of change that will occur in two years and underestimate the change that will occur over ten years.”

With that in mind, let’s take a look at 7 transformative technology trends for 2018! Continue reading

Pinterest can help drive your eCommerce sales

pinterest for eCommerce businessSales for eCommerce businesses can gain a boost by using Pinterest. According to Millward Brown, Pinners on Pinterest love to buy with 93% using Pinterest to plan for or make purchases and 52% making a purchase online after something they saw on the platform. Continue reading