Google Shopping – Boost Your eCommerce Performance

Google Shopping ecommerce

Google Shopping has been around for a couple of years now but there are still a lot of people that aren’t using it. With the phasing in of the ‘Google Buy’ button you stand to lose a lot of business if you’re not using Google Shopping.

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Geotargeting – Why Should I Geotarget Ads?

Geotargeting

Geotargeting is a great way to get the most out of your PPC budget. Many businesses have to make some consideration to location for the service or product they provide. If this is the case then advertising their product to everyone, everywhere is a waste of resources. So what is Geotargeting?

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6 reasons why you should be using Response Tap for sales tracking

Response TapWhen you hear the words ‘sales tracking’, it is often associated with large chunks of data which aren’t interrelated with other business platforms. Consequently, tracking often isn’t thought of as even an option for SME’s.

Experts expect online sales to rise by 12% in 2013, but there are still 22% of people that state they would never buy online, even if they research on the Internet. If you are offering a multi-channel sales platform, you need to take every sale into account when measuring the effectiveness of your marketing mix.

To cut to the chase, if you provide customers with the option of buying over the phone, without sales tracking, you will not see where these sales are originating from.

Bridging this gap between website page visits and telephone conversations is Response Tap, which is essentially a tracking service.
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Optimising eCommerce Sites for Search Engines – Part Two

Off-Page Optimization

Offsite optimization is all about acquiring quality inbound keyword links. It is best to get links from high ranking websites and web pages, but internal repeating links within your own website also count. Here’s how to improve off-page SEO:

  • Submit articles to various article directories for syndication and curation, making sure your content contains many keyword links back to your other content pages.
  • Go social! Create profiles on Facebook, Twitter, MySpace and other social networks to get links from existing customers.
  • Cross-reference related items between individual product pages (include accessories or similar products). This creates healthy internal links.
  • Create and share video content to attract more visitors.
  • Create a blog and be active in forum discussions in the area of your business.
  • Issue press releases and PR briefs about product launches, events and promotional offers regularly.

 

Just starting out as an online retailer with a few products to sell? Selling thousands of products online for many years now? Either way, make sure your eCommerce site is optimized for the search engines so you are most visible to your potential customers.

WSI can help optimize your eCommerce site for higher page rankings, better conversions and increased sales. Contact WSI eMarketing to drive greater search engine traffic and more conversions (sales) on your eCommerce website.