The world of Paid Ads online can be a slightly confusing one, full of acronyms and jargon. Often multiple labels can be applied to a single ad. The two simplest ways to categorise Paid Ads are to split them into Search Ads and Display Ads.
Adverts have been a regular part of life for everyone using the internet from the moment they were born, whether it’s Billboards, Radio & TV ads or sponsored posts on your Social Media. Advertisers who use TV and Radio ads have always had to deal with people simply switching channel when their ad comes on. TV on demand and the ability to pause and fast forward live TV has only exacerbated their problem.