The Growth Hub – Here to Grow Business in Gloucestershire

Chris-Sarah_GHThe Growth Hub in Gloucester is a major sponsor of this year’s UK WSI Digital Summit and Chris Gibbs and Sarah Gregg, both Business guides at the Hub, told us a little more about the reasons for it being set up.

After seeing a video of successful businesses in Gloucestershire they told the room that knowledge and export intensive businesses in the region are forecast to grow 55.4% by 2025. With that sort of growth forecast specific and targeted support is needed.

Despite Gloucestershire having the highest % of employment in export intensive industries in the UK, the overall performance is low as a % of GVA. There is support for business to improve this but take up is low.

Why is this ? Continue reading

Creating a Marketing Funnel with Inbound Marketing

Hubspot_IanStanleyIan Stanley, Hubspot’s EMEA Demand Generation Manager took to the stage at the UK WSI Digital Summit to explain Inbound Marketing.

Inbound marketing became one of the marketing tools back in 2006 and has been increasing steadily in use since then. Why?

Historically, marketers used to ‘shout’ about their products and services to get noticed. It was all about headlines and ‘me, me , me’. Digital and social has changed this. Consumers behaviour has changed and TV adverts, telephone calls and direct mail is increasingly being replaced with social media and content marketing.

Continue reading

Smaller Businesses can use SMS and Text Marketing Effectively

Text_local_logo-1Talking at the WSI Digital Summit today, Jason Palgrave-Jones, Natasha Deaffern and Eduardo Moura of Text Local discussed how small businesses can use SMS marketing effectively.

Text Local support businesses with their messaging needs and work with all sizes of business, from the smaller end of the market to big high street and multi national businesses.

Mention text or SMS marketing and most people immediately associate it with the poor spam practices, but when used properly text marketing can be a key part of your marketing strategy; a cost effective and efficient way of getting your messages to your customers. Continue reading