The dos and don’ts of online customer surveys

customer surveys

Customer surveys are a great way to understand your customers’ mindset, which makes it easier to tailor your products and services to your target market. When used well, surveys will give you a great deal of information about your customers and will make them feel that you are interested in their opinions. However, there are several mistakes that businesses often make when setting up their surveys.

This dos and don’ts list will help you avoid them!

Do…

…make your surveys short and concise. While customers are often willing to engage in surveys, they won’t want to spend hours doing so. The most common consumer complaint about online surveys is that they are long and boring. So stick to the key questions and word them well. Continue reading

Managing your online reputation in four simple steps

Managing your online reputation

Online reputation is becoming increasingly important for businesses, so the way you handle yours is critical. Feedback can be given in many different ways, and if it’s not handled well you could be doing your organisation a big disservice. New and existing customers rely on reviews from other customers when they buy products, so it’s vital that positive reviews are maximised and negative ones are not left to languish in a way that will put others off.

Establishing and maintaining a good reputation will not only increase sales but will help turn loyal customers into online advocates, which will further bolster your brand. Following these four steps will help you improve customer sentiment when it comes to your brand, products and services. Continue reading

5 Best Practices of Marketing Automation

marketing automation nurturingWhen it comes to sales, the competition is high in every industry, but in today’s digital world the competition is only getting tougher. Website visits to review product or service recommendations and a company’s reputation are all completed digitally before a customer decides to buy or visit your store if the purchase is not online. So you need to have the attention of those customers before they even start their buying process and then work out how to turn those visitors into leads, and leads into new customers.

Successfully delivering appropriate messages will help you to inform customers and then lead them step-by-step through their buying cycle; this is where marketing automation becomes extremely valuable. Marketing automation enables you to set up a workflow of highly personalised marketing messages designed to convert website visitors into leads, and then your new leads into paying customers. Continue reading

5 Advanced Techniques to Sky Rocket Your Email Marketing

email marketing headerEmail marketing continues to be one of the most effective ways of connecting with your audience –regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and increase sales.

1. Targeting and Segmentation
The foundation of an effective email marketing plan is to better understand your customer by developing buyer personas. Understand their personal circumstance, lifestyle and buying habits. You can then create appropriate groups and segment your email list accordingly. Continue reading

How to get the perfect Digital Marketing Mix

digitla marketing mix diagramAre you concerned you’re not achieving the best online results for your business?

Are you overwhelmed with the seemingly limitless choice of digital marketing options?

Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.

The following best practice digital marketing methods will generate growth by building on four key areas of focus:

  • insightful market research
  • effective customer acquisition
  • value added communications
  • lasting brand loyalty.

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Why eCommerce? A Multichannel Selling Revolution

eCommerce Multichannel Selling

eCommerce Multichannel Selling

Electronic commerce, or eCommerce as it’s more commonly known is the process of selling goods or services online utilising digital payment and a website with a shopping cart. The rise of eCommerce has allowed small businesses to compete with global brands and reach customers half a world away. A virtual shop requires far less initial investment and on-going maintenance than a bricks and mortar location whilst offering almost infinite space for products. Just as in the offline world a business may choose to sell their products not only in their own ‘store’ but in multiple larger stores, this is where eCommerce becomes a multichannel selling revolution. A business can sell their products on a dozen of their own eCommerce websites, a dozen marketplaces like Amazon, Ebay or Etsy and also offline in shops or at trade shows.

Continue reading