5 AdaptiveSEO Best Practices For Top Google Rankings

AdaptiveSEOContent and social media are direct ranking factors on Google’s search algorithm. As a result, you cannot use SEO, content marketing, and social media on their own. With AdaptiveSEO you can combine them into one strategy that will complement your entire web presence. This also gives a clear indication of ROI on your social media and content marketing campaigns.

Due to the success of social media connecting people all over the world, it was only a matter of time before Google would integrate social signals into their search algorithm. It’s clear then, that a new approach to SEO should be taken and AdaptiveSEO is the answer.

Benefits of AdaptiveSEO

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Advanced Remarketing Techniques For Improved Results

RemarketingRemarketing (also known as retargeting) is an incredibly powerful tool and should be used by all marketers. It’s a tactic that yields impressive and consistent results if implemented correctly. When it comes to online advertising though, not everyone is an expert which can lead to misconceptions about advertising methods.

What is exactly is Remarketing?

Remarketing uses online display advertising to retarget visitors who left your website without taking action. This includes subscribing to a service, purchasing a product or simply clicking on items you’re interested in. It essentially combines Search and Display to an extent and displays ads based on the visitor’s browsing history. The idea is to reinforce your message and hopefully drive them back to your site to re-engage with them. Continue reading

Harnessing the Power of Effective Lead Generation

lead generationWith the digital world growing exponentially, it’s not surprising that more than 40% of the world’s population uses the Internet in one way or another. In the right hands, finding potential customers in such a large online pool is a major advantage for any business. Effective lead generation results in a successful marketing campaign. Continue reading

The Importance of Integrated Marketing

integrated marketingIntegrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.

Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:

  • Traditional advertising – print, TV, radio, billboards
  • Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube
  • Experimental marketing – guerilla marketing tactics
  • Public relations or communications – press releases, event promotions, broadcasting
  • Digital marketing – Web, e-marketing, SEO, SEM, video marketing

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