Are you using Google to help grow your business in the digital realm? Do you know what Google My Business (GMB) is and how to use it? This article will highlight some of the major benefits of having a business listing on Google and how you can set yours up in a few simple steps.
Today, the competition in business is ruthless and without being prominent in the digital marketing sphere, your brand might as well not exist. You can no longer hide in the shadows of the old traditional business methods that were once successful. Regardless of your brand, you need to take the necessary steps to digitise your business.
Adding video to your social media strategy is a non-negotiable in today’s highly competitive digital space. The increasing popularity of online videos is evidence that many people prefer watching a video than reading about it.
In 2019, 87% of businesses used video as a marketing tool which is more than the previous years (source: HubSpot). Most current video marketers say they will continue to use video in 2020 with a plan to increase their budget.
Do you own a small business and are you struggling to get your brand out there? Looking to increase sales or build a larger loyal customer base? To be successful, you have to know how branding works and why it’s especially important for small businesses.
Truth is, the struggles of a small business are real and you are not alone. Heck, even your competitors have challenges they need to overcome just as you do. Good news is that you can fix (or avoid) most of these issues through branding which has several benefits which we will explore in this article.