Checklist: Improving Your Brand Image Online

brand image

All sorts of businesses rely on brand image whether you’re a start-up trying to enter the market or an established company. Brand image is one of the most important aspects of a successful business as public perception is essential. This is especially the case in today’s digitally-driven world where you can find most of your target audience on the internet.

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How To Combine Traditional And Digital Marketing

digital marketing

In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.

The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.

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Getting Started With Google My Business

Google My Business

Google is the most widely used search engine with more than 3 billion daily searches. Considering the exceptional audience reach, Google My Business (GMB) should be your first choice for listing your business online. If your store locations are not on Google, you might as well not exist (at least in terms online search queries).

Be relevant by claiming your Google My Business listing providing all the right information to interested people. The process is relatively straightforward but our checklist empowers you to further optimise your business listing. We show you how to create GMB listings whether you have one or 20 business locations. But first, let’s take a look at what is and why you should consider GMB as soon as possible.

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