Beginner’s Guide To A Mobile-Friendly Website

The world of mobile continues to grow as Internet connectivity is improving while smartphones are getting smarter. Does your brand have a truly mobile-friendly website?

In today’s fast-paced digital world, technology is continuously advancing which creates opportunities for instantly accessible information. This leaves consumers eager to find more and more information about products, services and brands in general. With all the available mobile technologies, everyone wants instant access to information regardless of where they are located or the type of device they have.

Continue reading

How To Create Facebook Reach Ads

Facebook Reach Ads

Besides all the controversy over data security, Facebook remains the largest social network on the planet. While some brands choose not to use it for various reasons, it’s becoming increasingly difficult to ignore the impact it can have in the online business world.  

If you want the right people to see your Facebook ads more frequently, you must consider using the Reach objective. Don’t worry, if you don’t know what that is, this blog is just for you. We’ll help you discover the full might of Facebook Reach Ads targeting the right custom audiences.

Continue reading

13 Essential Digital Marketing Resources

digital marketing

It’s no secret that the digital marketing industry is growing even more rapidly and that means staying in touch with all the latest developments is crucial. With all the new digital data, apps and industry updates, it is easy to get left behind.

Considering the supersonic growth of digital marketing, we’ve compiled a list of 13 essential sources of the latest marketing news. This includes breaking stories, detailed analysis of marketing trends, various articles, publications and helpful tips.

Continue reading

The Latest Digital Trends In Marketing

digital marketing

Getting your digital marketing strategy just right is often challenging but it’s something that every business needs. Once you see what it involves and what it can do for your brand, it will certainly be worth the effort. Considering the effect of globalisation, the increased number of competitors and the internet providing customers with more products, easier and faster; brands without a sound digital marketing strategy will likely fall behind.

As we’ve discussed before, successfully managing a digital marketing strategy requires frequent revisions to keep ahead of the curve. Technology keeps evolving and brands must keep up with all the latest trends to ensure they develop successful marketing tactics. Regardless of the product or service offering, your business needs a digital marketing strategy keeping in mind these four trends.

Continue reading