We are undoubtedly in unchartered territory as the coronavirus continues to wreak havoc across the globe. While finances might be a concern for many, completely cutting your marketing budget to save money is like stopping a clock to save time. In this article, we share COVID-19 marketing advice to help your business remain top of mind during the lockdown.
Today, the competition in business is ruthless and without being prominent in the digital marketing sphere, your brand might as well not exist. You can no longer hide in the shadows of the old traditional business methods that were once successful. Regardless of your brand, you need to take the necessary steps to digitise your business.
Digital marketing has evolved considerably and while there are several tactics at our disposal, few are as powerful as PPC. Regardless of the type of business or the industry you’re in, it’s always worth the effort to find new ways to market your brand. It may seem obvious but the primary goal for brands is making it easy for customers to find them. While SEO, keywords and organic traffic are great contributors, Pay Per Click (PPC) advertising plays a major role.
Digital marketing in itself is a broad term and consists of several elements. The world of Paid Ads (Google Ads) plays a significant role and if your business hasn’t yet tapped into its potential, 2019 is the year to start.
As many of you might know, one ‘human year’ is a lifetime in the digital world. Advances in technology, more upgrades and new algorithms occur regularly which means we need to learn fast and adapt accordingly. There’s no more hiding from technology and the sooner companies realise the importance of Google Ads, the sooner they will find success. Provided, of course, they know what they’re doing or partner with a digital marketing agency with PPC expertise.
In 2018 we saw many changes in the digital world including the rebrand from Google AdWords to Google Ads. That was only the beginning as there were many changes and innovations that followed. In this article we’ll briefly touch on a few but first, a quick recap on what Google Ads really is. Continue reading