In a digital marketing world, many people believe that traditional marketing is a thing of the past but it still has a place. Surprisingly, there are still many people who don’t like opening emails with promotional content and prefer opening an envelope or brochure when going through their mail. Printed materials containing a company logo, for example, can be easier recognizable than a ‘salesy’ or ‘spammy’ email blast subject line.
The truth is, whether you’re doing traditional or digital marketing, an integrated approach is the best strategy. This way you can ensure a consistent, seamless and multi-dimensional brand experience for your customers. In this article, we look at how you can combine traditional and digital marketing to create a lasting impression.
Businesses big and small can attest to the daily challenges of effectively managing the sales process. It not only applies to lead generation but also the nurturing process, communications and the associated administrative tasks. With SharpSpring Sales Optimizer, your team can now streamline the sales process thanks to automation at every stage of the customer journey.
SEO or Search Engine Optimisation is a vital cog in the digital marketing world and it’s not going anywhere. In terms of determining ROI, SEO is possibly one of the most powerful marketing tools available. While PPC advertising puts you in front of your customers much faster, it can be an expensive process and doesn’t always yield the desired results.
Getting your digital marketing strategy just right is often challenging but it’s something that every business needs. Once you see what it involves and what it can do for your brand, it will certainly be worth the effort. Considering the effect of globalisation, the increased number of competitors and the internet providing customers with more products, easier and faster; brands without a sound digital marketing strategy will likely fall behind.
As we’ve discussed before, successfully managing a digital marketing strategy requires frequent revisions to keep ahead of the curve. Technology keeps evolving and brands must keep up with all the latest trends to ensure they develop successful marketing tactics. Regardless of the product or service offering, your business needs a digital marketing strategy keeping in mind these four trends.