Many businesses ask the same question as to where they should start when developing a digital marketing strategy. The ever-growing competition, globalisation and the internet provide customers with more products, easier and faster than ever. There are so many great digital marketing techniques such as search, social, email marketing and marketing automation. How do some companies still not have an integrated plan to acquire and retain customers?
Getting your digital marketing strategy just right can be challenging but it’s worth the effort. Don’t lose out to the competition by thinking your business doesn’t need a sound digital marketing strategy. You’ll see that a little bit of effort is well worth it in the end! Continue reading →
An engaging website is essential to your online success and provides the hub for your digital marketing campaigns. Good web development and SEO practices mean happy customers which keeps you in Google’s good books.
Too often, businesses underestimate the importance of effective search engine optimisation (SEO) in terms of web development. SEO is not a standalone feature or function and needs to be implemented during the build, not added in later. It’s integral to your web development process which essentially involves designing a website for search marketing and lead generation. Continue reading →
Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading →
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact, it was first used in the late1900’s and is essential for any successful marketing strategy.
Present-day market segmentation exists to solve one major problem marketers face – more conversions. Marketers use personalised marketing campaigns to Continue reading →