We can all agree that knowledge of your buyers is vital when making informed sales and marketing decisions. Targeting specific audiences with relevant messages is essential, but where does the information come from and how do you use it? Buyer personas are one way this can be achieved. It’s a combination of information and attributes unique to a specific target audience. Along with the buyer’s journey, personas are invaluable to inbound marketing. Continue reading
Are you concerned you’re not achieving the best online results for your business?
Are you overwhelmed with the seemingly limitless choice of digital marketing options?
Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.
The following best practice digital marketing methods will generate growth by building on four key areas of focus:
- insightful market research
- effective customer acquisition
- value added communications
- lasting brand loyalty.
The First Steps Toward Your Digital Marketing Strategy
Understanding the different kinds of Analysis available to you when creating a Digital Marketing Strategy is important. In order to create an informed and effective strategy you must consider many factors that affect both your business and your competition’s business. There are 4 key forms of Analysis we use and they often overlap each other, allowing for a ‘second bite at the cherry.’
- SWOT Analysis
- PESTLE Analysis
- Competitor Analysis
- Internet Business Analysis