Marketing tactics are constantly on the minds of digital marketers across the globe, especially considering how often things change. New marketing trends seem to appear out of nowhere and can happen yearly, quarterly and sometimes even monthly. These trends affect a brand’s marketing tactics or techniques in terms of how to attract, connect and market to a target audience.
There’s no denying that we are moving toward a world where technology will form an integral part in every aspect of our daily lives. It’s not enough to only keep updated as real success comes from staying ahead of the changing marketing trends. With the New Year just around the corner, what are the best marketing tactics for 2020?
The primary goal for businesses is to make it easy for their customers to find them. While SEO, keywords and organic traffic contribute greatly, Pay Per Click (PPC) advertising is an incredibly valuable tactic. It’s a model of internet marketing involving bidding on keywords where advertisers pay a small fee every time one of their ads is clicked.
Where organic search is all about “earning” visits, paid search is a way to essentially buy visits to your website. Pay-per-click advertising involves bidding against other companies or sites for relevant keywords and keyword phrases. If your bid for a relevant search term is higher than a competitor’s, your page will appear above theirs in the sponsored links at the top of the search results page. An added benefit is Continue reading →
Digital advertising is the quickest way to get your business found online. Whether you have a physical shop or an online business, if you don’t appear in people’s search results, they won’t know where to find you. People may even be driving past you to get to a competitor that has shown up in their search results.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business, but which online advertising strategy should you use and when? The following tips will help you work it out.
Dan Monaghan, Co-founder of WSI, closed this year’s UK WSI Digital Summit at the Growth Hub in Gloucester.
Celebrating 20 years in business this year, WSI is the world’s largest digital agency network with over 1000 offices operating in 87 countries and has a host of prestigious corporate partners like Google, Bing, Hubspot, Hootsuite. Adobe, Microsoft and many others.
20 years has seen massive changes in the digital landscape. Having a website is still central to an online presence but it’s now surrounded by a multitude of other more complex marketing activities that bring customers to your door. WSI group these activities into four central pillars that cover all aspects of digital marketing: Continue reading →