The Importance of Integrated Marketing

integrated marketingIntegrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.

Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:

  • Traditional advertising – print, TV, radio, billboards
  • Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube
  • Experimental marketing – guerilla marketing tactics
  • Public relations or communications – press releases, event promotions, broadcasting
  • Digital marketing – Web, e-marketing, SEO, SEM, video marketing

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6 Top Tips From The Speakers At Mix Marketing Conferences

Mix MCThursday 21st November saw the first Mix Marketing Conference which brought sales, marketing and communications speakers together with business professionals from across the southwest.

 

The all-day event was held at the prestigious Cheltenham Chase Hotel in Brockworth which catered well for the attendees.

It was a great show with over 50 representatives from various business sectors. From lawyer services to events services, the room was thriving off networking enthusiasm.

The day of Mix Marketing Conferences was structured around six world class speakers who gave engaging and informative presentations.

There were lots of hints, tips and takeaways, far too many to list, so we’ve chosen 1 top tip from each speaker.
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