Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
For the most part, Online Reputation Management (ORM) is easy to define. It means taking control of the online conversation between your business and potential customers. Online reputation management is becoming increasingly important for businesses, so the way you handle yours is paramount.
The techniques and strategies behind it ensure that people find the right information when they look for you online. Effective online reputation management will help create a balance and counter misleading trends allowing you to be prepared for anything. We’ll show you a few simple ways to improve your online reputation including Google Alerts. But first, let’s take a look at why feedback (good or bad) is so important. Continue reading →
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of several departments within the business working together to achieve a common goal. The teams involved in this strategy include the product, marketing and customer success teams.
Marketers are encouraged to use technology and marketing budgets to deliver a pleasant, memorable customer experience from the first interaction and beyond. It’s essential that marketing and customer success teams work in harmony to increase brand awareness and build brand advocates.
Many marketers believe they will be responsible for the entire customer journey by 2020. The question one should ask then, is how do businesses align customer success and marketing for optimal results? Continue reading →
Integrated marketing is the holistic approach to communication in marketing. Whether you’re doing traditional or digital marketing, integration is the key and so is sticking to sound classic marketing concepts. It focuses on the importance of a consistent, seamless and multi-dimensional brand experience.
Integrated marketing essentially uses a variety of marketing channels and tactics to achieve the business’ goals. Some channels are listed below:
Traditional advertising – print, TV, radio, billboards
Social media – Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube