Google wants people to go into their Promotions Tab, it’s definitely not just another ‘Junk’ or ‘Spam’ folder. With that said it can hurt your important message if it appears between ASDA’s weekly deals and a MoonPig reminder that you only have 3 days before Mothers Day. Hopefully the email content you’re sending to your customers isn’t just a list of deals, if it is then the Promotions Tab is where it should be! If it’s anything more though, if it’s genuine communication or conversation then you want it to land in your customers normal inbox and be given the attention it deserves. Continue reading →
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really giving Marketers headaches!
Christmas Email Marketing Campaigns are something everyone knows about but there’s a lot of pitfalls to avoid. The festive season is a great time to try and push your products. Retailers have known this for years so it’s no surprise to see the amount of time and money they pour into their festive marketing.
With 97% of text messages opened and read within 5 seconds of being received, SMS is by far the most powerful tool you have to target and reach your audience instantly. In addition response rates are incredible and can reach 40% if your campaign is successful. And to be successful with text messaging, the first step is to write the perfect SMS copy.
Here are our 7 tips to writing great SMS copy and making a success of your campaign.
Nothing is more frustrating as a professional in the hair and beauty salon than someone missing an appointment. Not only does it waste your time, but it upsets the customers who have had their appointment times rescheduled around as a result.
Blab is the brainchild of Michael Birch, founder of the Social Networking site Bebo. A predecessor to Facebook and Google+, Bebo had significant success in the era of MySpace but floundered and failed after Facebook and Twitter began to rise to prominence. Michael Birch sold Bebo for hundreds of millions of dollars before it’s decline. He has now bought back into the business to totally revamp it with Blab.