Pay Per Click (PPC) advertising is one of the most measurable forms of advertising but it only works with effective copywriting. PPC ads allow advertisers to track an advert’s activity from the moment a lead clicks the link through to conversion.
PPC ads were first small text ads with static images but a lot has changed since the early days. Today, you can include animated images, multiple products, videos and much more into your paid ad. It is, without a doubt, one of the fastest and most direct ways of driving qualified traffic to your website.
Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
If your business has any sort of online presence, you can’t afford not knowing how to monitor social media mentions. While some customers still contact businesses directly to resolve a query or lodge a complaint, most tend to voice their opinions on social media. As a result, brands must have a social listening strategy in place to track social media mentions. It allows brands to track, analyse and respond to online conversations about your brand and industry.
Gathering data from social listening can help you manage every aspect of your business, from public relations and customer services to product development and marketing. Without a social listening strategy, your brand is missing out on valuable insights like what customers think about your brand and what they are saying about your competitors.
For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.
The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading →