One of the biggest challenges businesses face is creating social media content that consistently keeps the audience interested. You need to find the right balance and the point is not to sound like a sales pitch but more like a conversation. How does the audience benefit from reading your content? What value or benefit does it offer?
Lackluster research and poor writing is a sure way of putting off your audience. Content creation should be taken seriously and if not, you are better off without it. Never post just for the sake of posting something; make an effort and the leads will follow. Continue reading
Content marketing is not for everyone as it involves a lot of hard work, perseverance and patience. It’s essential to do it well or don’t do it at all. You need to create content that engages your audience and adds value to your business.
It certainly has become somewhat easier as many people own a smartphone or a laptop with a wide variety of content creation tools. Still, the real challenge with content marketing is connecting with your audience, using the right distribution channels and promotion strategies. Not only does your content need to be relevant, it also has to resonate with your potential customers. Continue reading
Blogs, social media and video are all parts of the digital marketing mix and they’re all aimed at increasing engagement. Engagement, which if successful can bring increased interest, brand awareness and loyalty and ultimately – sales!
So how do you get people to engage with you in a digital world? Well, one of the main areas is content. You may already know about content marketing and its importance in the online world. You may already have a blog and share the posts on social media, but have you really thought about the content you’re putting out there? Is it talking to the right people? Is it saying the right thing? Continue reading
Before we go on to talk about what Marketing Automation is, let’s just clear up what Marketing Automation is not.
- It’s not a great way to produce mass generated generic messages to your whole contact list
- It’s not a system that allows you to press one button and it does everything for you
- It’s not a quick way to reduce your headcount in the marketing department
Automation, in this context does not mean ‘no work’ or ‘no input needed’. Continue reading