Tag Archives: Content marketing

6 Top Content Marketing Strategies For 2019

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For some time now people have increasingly turned to the internet as their primary source of information. And why not, as modern day content marketing means there is always information available in some shape or form. Whether you’re looking for company or product reviews or want to learn something new.

The way we search for information has quite literally paved the way for smart content marketing strategies. Creating the right type of content gives small businesses an ideal opportunity to become their own publishers. It also allows them to compete with much larger organisations online. The secret lies in creating and distributing valuable, relevant, and consistent content. Any good online marketing strategy should be designed to attract and retain loyal customers while educating them in the process. Continue reading →

6 Content Marketing Tips To Increase Conversions

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More people are searching for things they want online and in order to stand out, you need content that converts. No matter what type of content you want to publish, you need a good content marketing strategy. In 2018 and beyond, just having content is not enough. Fact is, creating content with no clear goal or added value in mind could harm your business.

You need content that encourages your audience to take action and, at the same time, adds value. The difference between good and great copy is a clearly defined content marketing strategy that takes into account your needs, wants and abilities. This will make your content easier, quicker and cheaper to create.

It’s important to have clear goals and measures in place for content marketing. Avoid simply producing content because you think you should. All content should have a purpose whether it’s lead generation, driving referrals to your website, brand awareness or data capturing. Continue reading →

4 Social Media Tactics That Should Be Canned

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Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The social environment is constantly evolving which means your social media strategy needs to adapt before becoming obsolete. Considering all the social media tactics available, some are still being used which really should have been canned long ago.

These dying social media tactics can cause real problems as they are no longer effective and only eats away at your budget and time. The data you collect is also inaccurate and you will get a misrepresentation of how your brand is performing. Continue reading →

B2B Content Marketing: How To Engage With Your Audience

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Content Marketing

Most business people will acknowledge that Social Media is a necessity at a personal and brand level. Many will also agree that quality content and good reputation management are essential regardless of business type. Considering that a B2B audience consume content differently than the average consumer, how do you market your brand properly and to the right audience?

If you only follow the habits and trends of the average consumer, your B2B content marketing strategy will fail. For businesses operating as B2B and B2C, market segmentation becomes even more important. In this article we’ll take a look at content marketing and engagement strategies for a B2B audience. Continue reading →