As we moved into 2016 Facebook announced and rolled out 2 big new features and overhauled an old one. You can’t have missed the new Facebook Reactions! Facebook is serving nearly 1.5 billion people worldwide, though it seems an unassailable monolith in the world of Social Networks it’s creators know that updates and changes are key to keeping users engaged and loyal. Along with constant evolution and incremental changes to the platform there is another core part of Facebook’s longevity strategy. Facebook is trying to consolidate vast amounts of media and be the channel through which many different every-day internet tasks are carried out. Continue reading
Increasingly people turn to the internet to find their information. Whether it’s looking up reviews about something you’re thinking of buying or learning something new, there will be content out there to help. This change in the way people find their information has paved the way for Content marketing. Content marketing gives small businesses the opportunity to become their own publishers and allows them to compete with much larger companies online. Creating and distributing valuable, relevant, and consistent content forms an online marketing strategy designed to attract and retain loyal customers. You can position yourself as an expert in your industry and increase your sphere of influence. In short, you can position yourself as the go to person when someone needs something in your area of expertise.
However, it’s not as simple as throwing things out there and hoping people find them. For your content marketing to be successful a workable content marketing plan is crucial.
Here are 5 key ingredients for achieving success with content marketing
It can be very frustrating when you know you have a great product that could solve your prospects problems but they just don’t seem to see it! Unfortunately it’s often our fault as Marketers, simply having the solution to a problem is not enough to sell it. Even if a prospect has the problem your product solves they may simply not recognise that problem as an issue. Selling a product to someone looking for a solution to a problem is easy. Making a prospect understand they have a problem that can be solved with your product is much harder.
In an ideal world where we talk about the Buyers Journey there are 3 stages; Awareness – Consideration – Decision. In reality though before people even get to the Awareness stage you need to be influencing how they think and feel about the problem your product solves. Crafting the perfect messages and Calls-To-Action is all academic if the prospect feels they have no need of your product. Continue reading
Whilst Marketing Automation is not a new technology it is still new to many people. The uptake of it has been relatively slow and it has been plagued with some common objections. Many of these are perfectly valid, bad experiences and platforms designed to be sold rather than to sell have left many small businesses with a negative impression of Marketing Automation as a whole.
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really giving Marketers headaches!
The world of digital marketing moves quickly and you need to move with it. That’s not to say you have to embrace and introduce every new thing that comes over the horizon, but you do need to be aware of what’s there and whether it could be of benefit. Your ability to adapt to new challenges, circumstances and technologies is key to increasing your customer base and improving brand loyalty.
Here are four essential steps to make sure your digital marketing strategy is ready to make the most of new and expanding online opportunities. Continue reading