eCommerce SEO Best Practices For Better ROI

eCommerce and SEO tips

A common question many eCommerce marketers ask is: “How can I improve ROI from my SEO efforts?”

Well, the truth is there is no specific SEO tactic that works all the time so it comes down to testing multiple tactics. Doing this can greatly increase the likelihood of having a positive impact as the combination has a compounding effect.

Finding different ways to improve the quality of your website SEO is a marketing benchmark brands should continuously work on. Remember, SEO is not an overnight miracle solution to generate more leads but rather a medium to long-term investment. With that in mind, let’s take a closer look at some best SEO practices for eCommerce success.

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Steps To Create Pillar Content In 2020

pillar content

Consistently creating high-quality content is not easy but it is necessary if you want to be successful. To that end, pillar content is not something you can ignore and must be part of your business strategy. Not only will publishing quality blog posts or articles result in improving your SEO but it will also help you connect with your audience on a more personal level.

According to the Content Marketing Institute, 73% of B2B marketers think that blog posts and articles are the most effective content types. This refers to demand generation within the awareness stage of the customer’s journey (top of the sales funnel). In this article, we take a look at some easy-to-follow tips to generate quality pillar content.

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How To Create A Content Calendar For 2020

content calendar

It can be difficult to consistently create quality content as we all get side tracked by other pressing matters. In many cases, you have enough content for a few weeks but before you know it, you’ve lost the plot and haven’t posted anything for a while. This is where a content calendar can come in particularly handy. It not only helps you plan content ahead of time but it also makes posting to social media so much easier.

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