One of the biggest challenges businesses face today is creating quality evergreen content. Whether it’s how-to articles, videos, product reviews, listicles or tips, you need content that will consistently keep the audience engaged while lighting up your SEO ratings. Lacklustre research and poor writing is a sure way of losing customers so make sure you put in the effort.
Creating evergreen content should be taken seriously and if you can’t do it properly, rather don’t do it at all. While it may take a bit longer, evergreen content is always worth it in the end. Here are a few tips and tricks you need to create viral, evergreen content.
SEO or Search Engine Optimisation is a vital cog in the digital marketing world and it’s not going anywhere. In terms of determining ROI, SEO is possibly one of the most powerful marketing tools available. While PPC advertising puts you in front of your customers much faster, it can be an expensive process and doesn’t always yield the desired results.
Digital marketing has evolved considerably and while there are several tactics at our disposal, few are as powerful as PPC. Regardless of the type of business or the industry you’re in, it’s always worth the effort to find new ways to market your brand. It may seem obvious but the primary goal for brands is making it easy for customers to find them. While SEO, keywords and organic traffic are great contributors, Pay Per Click (PPC) advertising plays a major role.
While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.
Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.