Writing good website content can be a fickle business as you only have 15 seconds to grab the reader’s attention. That means getting to the point without fussing about too much.
Whether you’re new to writing website content or an experienced professional, there’s always something to learn with web copy as grabbing attention early on is just the beginning. In this article, you’ll discover how to make your main website pages stand out so they can attract, interest and convert visitors into customers.
As a content marketer, you should know the importance of developing a quality content strategy to ensure that you reach your target audience with the right message. Recently, there has been some chatter around short-form or long-form content and whether one is better than the other.
Well, the content marketing world is forever changing and whilst short-form and long-form content has its place, there isn’t a right or wrong answer. A popular Google Search has been the question: “how long should a blog post be?” As you’ll discover later in the article, the answer may surprise you.
A common question many eCommerce marketers ask is: “How can I improve ROI from my SEO efforts?”
Well, the truth is there is no specific SEO tactic that works all the time so it comes down to testing multiple tactics. Doing this can greatly increase the likelihood of having a positive impact as the combination has a compounding effect.
Finding different ways to improve the quality of your website SEO is a marketing benchmark brands should continuously work on. Remember, SEO is not an overnight miracle solution to generate more leads but rather a medium to long-term investment. With that in mind, let’s take a closer look at some best SEO practices for eCommerce success.
Millions of websites from small, medium and large businesses around the world are vying for a top spot on Google search results pages. However, achieving a high ranking can be challenging as several SEO mistakes can seriously damage your marketing efforts.