Some misconceptions about marketing automation couldn’t be further from the truth. Although it’s understandable why people could get the wrong impression, it definitely is not Spam nor is it ‘just email marketing’. Marketing automation is so much more than meets the eye. The concept in itself is sometimes difficult to explain even if you work with it all day, every day. At first glance it may seem simple enough but once you dig a little deeper, it can prove challenging.
Before we get started, let’s just make one thing clear – the word ‘automation’ doesn’t mean you can simply set and forget your digital marketing campaigns. In fact, it is the very collaboration Continue reading →
Market segmentation is a process of dividing the market of potential customers into different groups based on certain characteristics. In fact, it was first used in the late1900’s and is essential for any successful marketing strategy.
Present-day market segmentation exists to solve one major problem marketers face – more conversions. Marketers use personalised marketing campaigns to Continue reading →
Over the years email has transformed from an outbound to and inbound marketing tactic and for good reason. Technology has become more dynamic and information more easily accessible which means marketers have had to change their strategy.
The new breed of users are more informed and want companies to hear them out. They no longer respond to the disruptive outbound marketing tactics where companies only talk about themselves. This is where inbound marketing comes in along with implementing a vibrant, powerful and inclusive email nurturing campaign. Continue reading →
When it comes to successfully managing and improving your marketing and sales results, the very first step before measuring anything is to establish a marketing funnel blueprint. After all, according to a quote by H. James Harrington, “Measurement is the first step that leads to control and eventually to improvement.” Continue reading →