LinkedIn has been around for some time now and, boy, have they grown. Looking back just four years, LinkedIn had 250 million members where today that number is around 562 million. That is more than double the subscribers in a short space of time.
Not only is it one of the most popular social media networks, it’s also one of the top performing B2B channels. For individuals in any business, having a page to showcase your work experience is essential to increase your business exposure. Once you get more familiar with the app, you’ll never look back. Continue reading →
Marketing automation has undoubtedly grown since its inception almost two decades ago. According to the Aberdeen Group, companies using marketing automation have over a 100% better lead conversion rate and 40% larger average deal size. These numbers are nothing to scoff at as for many companies, this can mean the difference between success and failure.
Marketing automation was designed to help businesses market more effectively across all channels. When it comes to sales, competition is high in every industry but in today’s digital world, the competition is only getting tougher. Marketing automation can help deliver the right message at the right time to the appropriate audience. However, this doesn’t mean you can just sit back and do nothing Continue reading →
In our last blog on Top Social Media Tips we spoke about the importance of content marketing. Along the same digital marketing vein is keyword research. Without keywords, SEO does not exist. Keywords are like a roadmap for your SEO campaigns as they tell you where to go and whether or not you’re making progress. They also help you identify thoughts, fears and needs of your target audience.
Putting it plainly, keyword research is market research for the 21st century. Before we dive in, let’s see how the internet and search engines came to be the powerful tools they are today. Continue reading →
Customer success marketing is often referred to as customer marketing, retention marketing or advocate marketing. It’s ultimately the combination of several departments within the business working together to achieve a common goal. The teams involved in this strategy include the product, marketing and customer success teams.
Marketers are encouraged to use technology and marketing budgets to deliver a pleasant, memorable customer experience from the first interaction and beyond. It’s essential that marketing and customer success teams work in harmony to increase brand awareness and build brand advocates.
Many marketers believe they will be responsible for the entire customer journey by 2020. The question one should ask then, is how do businesses align customer success and marketing for optimal results? Continue reading →