In the days leading up to last Christmas, Facebook quietly launched a new feature with no fanfare at all. This feature could have big consequences for Facebook users and business rivals alike. In the days following the discovery of Facebook Professional Services, the stock price of Yelp took a 9% dive.
What exactly is Facebook Professional Services?
Facebook has been keeping its cards close to their its with this release, and as such there has been speculation around certain aspects of the new feature. Here’s what we know so far. Continue reading →
Competitor Analysis means very different things in different industries. For a Boxer it means pouring over hours of video tapes of an upcoming fighter, analysing his trainers and understanding his conditioning. In Digital Marketing a Competitor Analysis is an extremely multifaceted undertaking, looking not only at a competitor’s website, but their presence everywhere on the web, the actions they are undertaking and the techniques they use.
A proper analysis should be a thick and comprehensive document; for the purposes of this blog I am going to outline the key areas you should expect to be covered and why they are important for understanding your competition. The surface level analysis can often be done on your own, however deeper analysis requires tools and expertise that many people simply do not have as they don’t need them in the day-to-day running of their business, this is where a professional Competitor Analysis can be extremely useful. Continue reading →
The first quarter of 2016 has been an interesting time for Social Media. Facebook has introduced ‘Reactions,’ Twitter has seen it’s stock on a sharp decline and there are now more advertisers on Instagram than there are on Twitter. On top of all this Social Ad Spend is increasing it’s upward trajectory despite many marketers not being able to prove any quantitative impact.
It’s no secret that for years people using Faceboook have been asking for a ‘dislike’ button. The Facebook team were reluctant to implement a straight ‘dislike’ button for a variety of reasons. Instead what has been introduced is a range of ‘Reactions’ that a user can use to express more than the old ‘Like.’ Though the option to simply ‘Like’ a piece of content remains. Continue reading →
An engaging mobile ready website is essential to your online success and provides the hub for your digital marketing campaigns. Your email or PPC campaigns are what drive your potential clients or customers to your website. When they land, your website needs to take those visitors and lead them by the hand, converting them into leads and ultimately buyers. So, there are some key things to consider when refreshing, redesigning or building your website from scratch.
Here are seven key steps that will help you achieve website success.
1: Discovery – Understand What You Need
Most websites have to achieve more than one goal and you may well have many marketing objectives; brand awareness, education and sales are just a few. It’s important to focus on what your customers and potential customers want. Understanding who your customers are and what they want from your site is essential. Using buyer personas is an ideal starting point to guide you in the right direction. Continue reading →
Competition is part of our everyday lives. Employment, and sport are competitive and even buying a house has an element of competition. Your business is no different. Whether its products or services, you will be competing with other businesses to win clients. What can you do to get your product or service in front of the right people before your competitors? What do you do better than them? More importantly what is the competition doing to stop those customers finding you?
Digital marketing has changed the way businesses create relationships with their audience. It’s far easier to connect and engage with people which in turn will increase sales and help your business grow.
Another way to help that growth is to conduct a competitor analysis. Understanding how you compare to your competitors will help you gain insights into things you may need to change or improve to help you on your path to success. Learn from your competitors strengths and weaknesses and use the information you find about their marketing strategies and tactics to help guide your own. Continue reading →
We’ve all heard the phrase before, ‘Stress Kills.’
As a business owner or a member of a small team in an SME it can be very difficult to ever ‘switch off.’ For many people it feels like there simply aren’t enough hours in a working day 9-6 in the office is enough to get most of your work done. But if a client wants something done by tomorrow you’ll work until 10pm to have it sorted. You never plan to work on the weekend but somehow you’ll find most of Sunday taken up by answering emails, planning for the next week and preparing materials for your next engagement. Continue reading →