The Art Of Social Media: Getting Your Brand Noticed

Social Media Tips

Marketing your SME on social media is no longer really an option as digital marketing continues to evolve. Social media is one of the most powerful marketing tools out there and not a part-time exercise either. It should be considered a vital business function for lead generation, nurturing and networking.

Social media and other marketing efforts are all about raising brand awareness and increasing conversions but it can often be overwhelming. Consumers actively look at social media sites like Facebook, Twitter and Google Plus before making a purchasing decision. Nowadays it’s not whether you should get active but more about how fast your brand can create a viable presence. Continue reading

Avoid These Social Media Mistakes Like The Plague

social media mistakes

Most of us should know by now the importance of social media in nearly every marketing strategy. But what people don’t always highlight is the common social media mistakes you need to avoid. Although many businesses realise the value of social media marketing, not all of them use this tactic effectively.

Social media is not a shotgun approach shooting at every target hoping to hit something. The modern marketing approach should be composed, strategic and super-efficient. Mistakes are likely to happen but how you prepare for and react can be the difference between success and disaster. Continue reading

5 Ways for Improving Brand Promotion

brand_promotionYour customers are doing their research online and sometimes make their buying decisions without ever talking to a sales representative. So your ultimate marketing goal is for your brand to be instantly recognisable by your target audience. You want them to think of you first when they’re ready to buy.

Here are 5 key digital marketing strategies to increase brand promotion and make sure you remain visible throughout your client’s buying cycle.

1. Extend Your Reach with Google AdWords Ad Extensions
Google AdWords ad extensions allow you to enhance your message by including extra information within your ads. Things like additional website links or a click to call button from your ad will increase your visibility.
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