How To Use Sentiment Analysis

Unlike the human body and mind, data never sleeps. Considering that we generate more than 2.5 quintillion bytes of data daily, sentiment analysis is a hot topic of conversation. It has become an essential tool for businesses to extract invaluable data insights and automate various processes.

Did you know that the number of internet users has grown to over a billion in the last five years? In addition to that staggering fact, more than half the world’s web traffic comes from mobile phones. With all that data out there, how do you make sense of everything, let alone comes up with winning marketing strategies?

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Why Blogging Is Important For Business

While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.

Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.

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4 Social Media Tactics That Should Be Canned

social media tactics

Businesses can no longer ignore social media as a marketing tactic regardless of what product or service you offer. The social environment is constantly evolving which means your social media strategy needs to adapt before becoming obsolete. Considering all the social media tactics available, some are still being used which really should have been canned long ago.

These dying social media tactics can cause real problems as they are no longer effective and only eats away at your budget and time. The data you collect is also inaccurate and you will get a misrepresentation of how your brand is performing. Continue reading

The Importance Of A Brand Style Guide

brand style guide

Building a memorable brand is all about consistency using a brand style guide for maximum impact. The best brands stay on top because their presence is defined by the repetition of the same logo, design, typography and colours. If potential customers see these elements enough, they become instantly recognisable. This generally provides a clear sense of trust, reliability and security, encouraging engagement which leads to conversion. Continue reading