The Art Of Social Media: Getting Your Brand Noticed

Social Media Tips

Marketing your SME on social media is no longer really an option as digital marketing continues to evolve. Social media is one of the most powerful marketing tools out there and not a part-time exercise either. It should be considered a vital business function for lead generation, nurturing and networking.

Social media and other marketing efforts are all about raising brand awareness and increasing conversions but it can often be overwhelming. Consumers actively look at social media sites like Facebook, Twitter and Google Plus before making a purchasing decision. Nowadays it’s not whether you should get active but more about how fast your brand can create a viable presence. Continue reading

5 Steps to Securing Top of Mind Brand Loyalty

brand_loyalty_graphicWhether you’re an online ecommerce business or a consultancy providing services, your goal is to grow your business and brand loyalty. In today’s competitive market the way to grow those loyal customers is to get them to engage with your brand. You need a strategy that is going provide a good foundation for communication and keep you at the forefront of your customers’ minds. A good digital marketing strategy will not only make sure those infrequent purchasers come back to you to buy but also that they become advocates for your brand.

Continue reading

5 Ways for Improving Brand Promotion

brand_promotionYour customers are doing their research online and sometimes make their buying decisions without ever talking to a sales representative. So your ultimate marketing goal is for your brand to be instantly recognisable by your target audience. You want them to think of you first when they’re ready to buy.

Here are 5 key digital marketing strategies to increase brand promotion and make sure you remain visible throughout your client’s buying cycle.

1. Extend Your Reach with Google AdWords Ad Extensions
Google AdWords ad extensions allow you to enhance your message by including extra information within your ads. Things like additional website links or a click to call button from your ad will increase your visibility.
Continue reading

4 Top Tips For A Social Media Business

Image showing social media principlesSocial media can be an important feature which can help your business successfully reach its objectives.

Ultimately, social media is an engagement channel for brand awareness, promotions and customer loyalty.

Social extends well beyond the marketing mix and should be integrated into a number of key marketing activities in your marketing strategy.


Here are 4 top tips on how your business can be a social business.

1. Social Care
Social media channels have quickly become vital for responding to customer enquiries. The channels, such as Facebook and Twitter, are rapidly becoming THE preferred communication and feedback pathway- 62 per cent of adults aged 35- 55 in the UK use social networks to communicate online.  It’s a two-way street. But this could make or break your brand so ensure that members of staff are trained thoroughly so you not only provide customer care and service but also utilise the social media channels too.
Continue reading