While there’s some debate around the relevance of blogging in today’s social media marketing environment, it’s really a non-negotiable. Whether you’re a small business or a multinational organisation, blogging remains integral to the success of online content marketing.
Quality online content is essential for brand awareness from social media, email marketing, direct mail to business blogging. Posting relevant, informative and regular blogs is effectively a marketing tactic to increase the online visibility of your business. Just like other marketing channels, blogging helps support your business growth. In this article we take a look at why your business should start blogging and the countless benefits of quality content.
Marketing your SME on social media is no longer really an option as digital marketing continues to evolve. Social media is one of the most powerful marketing tools out there and not a part-time exercise either. It should be considered a vital business function for lead generation, nurturing and networking.
Social media and other marketing efforts are all about raising brand awareness and increasing conversions but it can often be overwhelming. Consumers actively look at social media sites like Facebook, Twitter and Google Plus before making a purchasing decision. Nowadays it’s not whether you should get active but more about how fast your brand can create a viable presence. Continue reading →
Whether you’re an online ecommerce business or a consultancy providing services, your goal is to grow your business and brand loyalty. In today’s competitive market the way to grow those loyal customers is to get them to engage with your brand. You need a strategy that is going provide a good foundation for communication and keep you at the forefront of your customers’ minds. A good digital marketing strategy will not only make sure those infrequent purchasers come back to you to buy but also that they become advocates for your brand.
Your customers are doing their research online and sometimes make their buying decisions without ever talking to a sales representative. So your ultimate marketing goal is for your brand to be instantly recognisable by your target audience. You want them to think of you first when they’re ready to buy.
Here are 5 key digital marketing strategies to increase brand promotion and make sure you remain visible throughout your client’s buying cycle.
1. Extend Your Reach with Google AdWords Ad Extensions
Google AdWords ad extensions allow you to enhance your message by including extra information within your ads. Things like additional website links or a click to call button from your ad will increase your visibility. Continue reading →