Brand building is all about generating awareness, establishing and promoting a company using a variety of strategies and tactics. In essence, brand building enhances a brand’s value using advertising campaigns and various promotional strategies. Brand building involves marketing a business and it’s no secret that social media plays a massive role.
For all intents and purposes, companies should take full advantage of social media as it is a powerful tool. The fact that most people have at least one social media account speaks volumes of its global reach. According to the Sprout Index, “58 percent of consumers prefer content that focuses on the visual, making social media the perfect place to advertise and build a brand”.
Billions of people across the world access the internet every day whether they’re online shopping, keeping up with friends or purely for entertainment. For anyone to find your blog posts, SEO is fundamental in ranking your content higher in search engines.
If you know the basic elements of search engine optimisation, you can easily write an SEO friendly blog that search engines will love. Remember, SEO (search engine optimisation), is the process where you optimise your online content to make it easier for search engines to find and rank you.
SEO works when a user types a keyword or phrase to find what they are looking for and search engines will then display results of all the pages containing those keywords. Where your page ranks on the results will depend on how well it has been optimised. Continue reading →
When you think of content marketing, what comes to mind first? Content marketing is not just about writing blogs, social media posts or creating viral video content, it’ about storytelling. In fact, the concept of content marketing has been around longer than the internet. Particularly good examples include comic books such as Marvel and the effective storytelling in movies, especially the Star Wars saga.
In modern day content marketing, the internet has created a plethora of opportunities. Social media and websites are top of mind but it can also include ebooks, infographics and whitepapers, jokes or motivational quotes. Whatever form of content marketing you implement, you need a content marketing strategy. Continue reading →
It’s 2018 and everyone should know by now that the greatest driving force behind digital marketing is quality content. Branded blogging certainly plays a major role, coupled with a loyal online community. To grow a community around your content, your marketing plan should encourage customer interaction via social media and your blog.
Billions of people across the globe access the internet every day whether for online shopping, staying updated or just to be entertained. Good quality content means people want to engage with their favourite brands and blogging is of the utmost importance. A well-written blog can bring a host of advantages to your business. Continue reading →