Is The Lad Bible a Brand Rehabilitation Success Story?
In 2012 ‘Lad Culture’ was at a high, pages like The Lad Bible were racking up tens of thousands of likes and causing controversy in newspaper pages and in Student Union meetings across the country. Whilst the claim to be about harmless ‘banter’ didn’t ring true for many their success was a testament to the appetite for a new form of publisher that could fill the shoes of likes of Loaded, Zoo and FHM that were quickly becoming dinosaurs as we raced past the first decade of the 21st century.
That initial success has been dwarfed by the media giant that The Lad Bible has become. Such success would never have been possible without serious change to The Lad Bible’s image and publishing habits. How did a media entity so tied to ‘Lad Culture’ somehow not only survive it’s wane but rise to be one of the biggest Social Media entities publishing in 2016? Continue reading →
Millennials have gone from a minority interest’ demographic to a purchasing powerhouse. Generally defined as those aged 18-34 in 2015 this generation has some seriously unique attributes. They’ve grown up with the internet, they’re the most data saturated generation in the history of all human existence. Millennials are the generation that live online, that Google or Bing whenever they have a question and they’re the generation that are really giving Marketers headaches!
If you’re doing any form of Content Marketing then you need a Content Marketing Strategy. Even if you already have one there’s no reason it can’t improve. In 2015 just having content isn’t enough. In fact just spending time creating content with little clear aim or value can harm your business.
Content Marketing is a big part of most Digital Marketing strategies in 2015. That can cause a problem for some people, if you’re trying to implement you’re own Digital Marketing then that means you’ve got to be creating some of your own content.
Conor Douglas, Hubspot’s International Channel Manger joined the WSI Digital Summit on 19th November to talk about Growing your business with inbound marketing. This post is based on his presentation.
So let’s start with what is inbound marketing? Conor explained.
Historically, marketers used to ‘shout’ about their products and services to get noticed, but the emergence of digital and social means that this has changed. The old marketing playbook is broken.
Consumers behaviour has changed and TV adverts, telephone calls and direct mail is increasingly being replaced with social media and content marketing.
You don’t find customers anymore, they find you! What you blog about and what you say and do on social media attracts customers to you. Give your audience content that makes them want to come back to you – inbound marketing. Continue reading →