Getting your digital marketing strategy just right is often challenging but it’s something that every business needs. Once you see what it involves and what it can do for your brand, it will certainly be worth the effort. Considering the effect of globalisation, the increased number of competitors and the internet providing customers with more products, easier and faster; brands without a sound digital marketing strategy will likely fall behind.
As we’ve discussed before, successfully managing a digital marketing strategy requires frequent revisions to keep ahead of the curve. Technology keeps evolving and brands must keep up with all the latest trends to ensure they develop successful marketing tactics. Regardless of the product or service offering, your business needs a digital marketing strategy keeping in mind these four trends.
Marketing automation as we know it has transformed considerable since its infancy in 1992. Today, it is an incredibly powerful method of reaching audiences from around the world with personalised messages. Furthermore, the introduction of modern social media tools and software have made it easier to maximise digital marketing efforts.
If combining marketing automation and social media has been so successful, what about Artificial Intelligence (AI)? It’s certainly one of the major contributing factors behind the scenes of success. While marketing automation makes it easy to carry out repetitive tasks, AI brought new life to marketing automation software. Simply put, it brought about predictive analysis and advanced personalisation engines making marketing automation ‘more human’.
Looking back at 2017, we experienced a number of digital marketing and technology firsts which could very well shape future innovations. These digital marketing and technology trends, so to speak, could have great implications for many years to come. We’ve identified a few that are most likely going to impact the market in the next 5 to 10 years. Continue reading →
We can all agree that eCommerce has gone beyond an online purchase into more interactions relying on technology to move goods. There might be the odd exception but generally speaking, stores can no longer survive without an online presence. Companies need to be on their customers’ preferred channels and retailers must integrate eCommerce to truly succeed.
Last year already showed signs of eCommerce dominance with Amazon buying Whole Foods for $13.7 billion; Google Home and Walmart’s collaboration to Continue reading →